I identify more as beige. And as such, since there is only just one beige, me, I have never exhibited beige privilege.
RickyB.ie
3 years ago
How is coca cola even allowed to do this racist crap ,, I can only imagine the trouble they be in if it was be less black ,,
RickyB.ie
3 years ago
Just racist crap by Coca Cola against white people , maybe they should say to black workers to be less black
Jnett2001
3 years ago
If the shoe was on the other foot the rioting and looting and burning of any coke cola buildings , trucks and anything else that had anything to do with coke cola would have already started. Of and let’s don’t forget about all the law suites from every black employee . And they say there’s no racism against white people !! So after reading this if you still believe that along with White privilege then you’re stupid as hell !!!..
stm58
3 years ago
Good by and good riddance Coke, hello Pepsi. I like Pepsi better anyway.
stm58
3 years ago
I refuse to be less “white” because that is how I was born. But I also now refuse to get anything made by Coke. Actions have consequences as*holes.
stm58
3 years ago
I refuse to be “less white” because that is how I was BORN. But I also refuse to by anything made by Coca Cola. Actions have consequences as*holes.
ProprietorLife
3 years ago
Black people have had to be “less black” forever. Yet, look at all the white people whining about a training that none of them had to take. None of you know the meaning of the word “perspective”. If you find this appalling, try driving while black, going to school while black, interviewing while black, shopping while black, renting/buying a property while black. Try just being black. White people have really had it hard in this country so stop buying diet Coke.
Paul Cooper
3 years ago
Dear Coca-Cola
I am so grateful to you for demanding that your employees try to be less white. . . . . .
After all, evil white people invented Coca-Cola, and evil white people deliver and sell your Coca-Cola and evil men and women died in wars so you could live in a free country and sell Coca-Cola. Now, you have helped me to be less white so that every time I get thirsty, I will drink a Pepsi or an RC or dirty water from a pot hole in the road! Anything to be less white! Who is next? – – – What color – – – What Race – – – What religion?
Helleb
3 years ago
Coca cola wants you to be more like its mayor ingredients of CORN SYRUP in Colour !
elziny1912
3 years ago
None of us can choose our skin color. This is stupid. We should be who we are, accept others they way they are, be kind and focus our energy on problems that can be solved.
elziny1912
3 years ago
None of us can choose our skin color. This is stupid. We should all be who we are, be kind to others, accept others, and focus our energy on problems that can be solved.
Scorp99
3 years ago
Your first instinct to be skeptical was probably the right one. I’m pretty sure Coke, just like my company, makes LinkedIn learning options available to employees. Looks like someone got a poor quality offering onto LinkedIn learning and could be accessed through a company portal.
Robin DiAngleo is the acknowledged expert in diversity training in the United. States these days, having written her magnum opus, White Fragility, which is the bible of Diversity and Inclusion these days.
The quality of the training and the qualifications of the teacher are as good as it gets in that area.
Mr. Bojangles
3 years ago
This is about the most ignorant thing I have ever seen! I won’t be buying Coke Products any longer!
celtblood
3 years ago
Great article with one big miss toward the end… the author says Trump could have won if he’d toned things down. I still don’t believe he lost, legally anyway. Mail-in ballots were the only way Biden got ahead, and we all know how insecure the mail is, the USPS has been telling us for decades to never send cash through the mail. It doesn’t take a genius to figure out we really have no way now of knowing who won the election, as mail-in ballots created too much doubt.
nick2you2
3 years ago
I’ve always felt ashamed of being white, very uncomfortable at times.
This confirms I’ve been right all along!
(sarc)
Qwikie
3 years ago
Coke employees need to join a class action law suit and sue the shit out of them. Any monies resulting should be maintained so a permanent legal team can move from one to the other and sue anyone who tries to peddle this garbage.
KidHorn
3 years ago
You’re misunderstanding the whole thing. Coke simply wants their white employees to get more sun exposure. Making them less white. Vitamin D is good for you after all.
I work at AAA and all employees supervisor and above are REQUIRED to take this training or lose 5% of their pay.
MysterX
3 years ago
I work at AAA and all employees supervisor and above are REQUIRED to take this training or lose 5% of their pay.
jfs
3 years ago
Woca Cola
Samcav
3 years ago
Welcome back Mish! I had given up on your blog about 6 months ago as Trump Derangement Syndrome had blocked all sense of rationality from your posts…you became a blind crusader in my opinion. Nice to see that with him out of the way, you can actually think coherently and objectively again.
Hopefully this trend will continue and I can gain well though out insight from your blog again!
Anda
3 years ago
Clearly the term “white” is a label used to denote cultural and character traights, associated by those holding a caucasian complex, and is not a visual feature of the caucasian complex itself. That is not surprising given that those who hold a caucasian complex do not usually openly display or advertise it, the tendency to be of non-caucasian racial descent is otherwise all inclusive but does little to aid in its discernment . About the only people not to suffer caucasian complex are caucasians themselves, which is obviously racist and discriminatory on non caucasians, which is what that course is all about.
“Only those less white have a true caucasian complex, so be less white or you ain’t white at all.”
Frankly, this obsession with race here in the USA is reaching hysterical proportions, much like the Salem Witch Trial era where Satan and witches were seen behind every bush and tree. Now it’s a RACIST behind every bush and tree. The problem with this is is stirs up racial hatred and eventually there is going to be a major backlash. The woke obsession with race is getting to the point where it is unbearable and laughable.
Though we talk lightly here, it is not laughable really, not one way or the other. There is similar in many countries in many forms, whether nationalism (white on white or black on black often) or by race, whether excessive bureaucracy or just an installed climate of prohibition and unease. People naturally segregate, it is normal to discriminate on who you choose to trust or not for example, if we take that option away then people will really be confronted with circumstance that they do not accept, will either lose their own sense of meaning or will rebel. Traditionally letting people organise by themselves usually works quite well. Some ideologist forcing everyone together, or to smile at each other, is absurd – it means people cannot follow their own intuition. That makes them stupid, and dangerous.
For all these concepts there are simple laws that have long existed, violence is violence and gets punished, insults not quite so much, just walking away or deciding not to relate to someone, not at all. There is no need for further concept.
If there is bias in how enforcement is carried out, that is dealt with in its place, you can’t just go and look on all white people as if they own the cops or courts and expect some other laws to be written as substitute to any injustice. That only favours the state, that only favours increased intervention and creates a wider climate of distrust.
RonJ
3 years ago
This is Democratic Party agenda.
Bbbbbbb
3 years ago
Corporations aren’t saying this because they “have to”, they’re saying this because it’s divisive for workers, and gives bosses another weapon to stiffly debate and discussion.
Jojo
3 years ago
More foolishness from the woke land of SF below. There is a person I have been communicating with at a large medical facility. She ends her emails with the following tag lines at the end of her contact info:
Pronouns: She, Her, Hers
Veenerschnitzel
3 years ago
This is outrageous. What is happening to our society? Stop it!!!! Stop the discrimination on all levels. Gender, race, political affiliations & religion. All of it & more. There’s so much to do in this world in the short bit of time we’re given to live.
Doug78
3 years ago
What happened to all the Woke people here? Are they gone or are much less of them than what media is tells us.
Samsonlaw357
3 years ago
why doesn’t Coke just fire every white employee and hire all people of color? Plenty of people of color in Atlanta who could use a job.
Trading gold is stupid. I was just doing it for fun, since gold looked so beat down last week. I don’t look for this to be a big breakout….if it is, I’ll be sorry I sold. Just pursuing this thesis that the dollar and gold are moving in opposite directions..at the moment….it won’t be that way forever, or even for very long, probably.
The dollar is looking awfully weak today. It looks to be making a swing high, which I did not expect. If the dollar doesn’t hold the January low of 89.44, I expect it to make another waterfall drop…..not sure we go there, but if we do I expect gold and stocks to benefit.
What’s your take on women sports? This geezer has three grandchildren who are girls and would like them to compete in sports with fairness.
Eddie_T
3 years ago
Academic America has bought the Woke bullshit hook, line, and sinker. Now it’s working its way through corporate America.
I don’t know about anyone else, but I find it insulting that I could spend my whole career making a real effort to treat all people with dignity and respect…..and yet be called a racist merely because I happen to be white.
To me, the Robin DiAngelos of the world are a symptom of the liberal white guilt disease…..where well-meaning white people without much common sense…..become willing to confess to crimes they didn’t even know they committed in order to attain some kind of redemption somebody else is telling them they need.
This stuff comes down directly from Peggy McIntosh at Brown…..who was an extremely privileged white woman who suddenly noticed that there were black people out there who got treated a lot differently than she did…and she decided to make it her life’s work to let all the white people know how prejudiced and clueless they were.
News flash. We weren’t all as clueless as you were, Peggy.
For ordinary people in this country, who have grown up after the Civil Rights movement and have actually lived and worked and gone to school with people of races other than their own…and who were thinking that just maybe we were past some of the terrible racism of the past and we could all just move on……this seems silly and counterproductive.
Of course, if you are making bank off this enforced anti-racism movement, I’m sure it seems really righteous.
Academic America INVENTED and INDOCTRINATED people to blossom into an Orwellian society.
TW27
3 years ago
Telling any culture to be less then anything or anyone, other then human is racist….Lets see if every white bans Coca Cola and any of their products, how fast their own racism will change….There won’t be a Coca Cola product left in my house after today….not even worth giving to a pantry, to the trash it all goes just like any racist product should.
Completely agree. Coca Cola is going in the trash bin AND I’m going to inform everyone I come into contact with to boycott them. If enough people do that, they will cease to exist.
ohno
3 years ago
There’s some strange crap going on. Go listen to that idiot Klaus if you want your day ruined.
amigator
3 years ago
Unbelievable.
We need to establish what would be considered a success against the battle of discrimination. How would we measure?
Tengen
3 years ago
As soon as I saw the title I knew Robin DiAngelo would feature in this article. She’s made a fortune pushing this narrative, between her book and exorbitant consulting fees.
We’re a nation that likes to scapegoat and/or virtue signal rather than dealing with our problems, so this latest phenomenon isn’t surprising.
Sechel
3 years ago
If you’re quoting Candace Owens to make your argument , you’ve lost me right there.
actually the point is that the entire point of Republican vote challenges was to eliminate black votes from counting in the election. They literally focused on ovewhelmingly black district. It’s not just me noticing, its the judges many of whom were appointed by Republicans. So for someone like Experian to send out a tweet supporting black history month, its quite disingeuous. They need to be called out. I’ll leave it to others about a boycot, although base on my own personal experience with the credit beureaus Id be happy if they were all boycotted. It has nothing to do wiht prejudice but their business model of how they sell our data and do not take sufficient steps to safeguard it. It’s a slimy business.
I identify more as beige. And as such, since there is only just one beige, me, I have never exhibited beige privilege.
How is coca cola even allowed to do this racist crap ,, I can only imagine the trouble they be in if it was be less black ,,
Just racist crap by Coca Cola against white people , maybe they should say to black workers to be less black
If the shoe was on the other foot the rioting and looting and burning of any coke cola buildings , trucks and anything else that had anything to do with coke cola would have already started. Of and let’s don’t forget about all the law suites from every black employee . And they say there’s no racism against white people !! So after reading this if you still believe that along with White privilege then you’re stupid as hell !!!..
Good by and good riddance Coke, hello Pepsi. I like Pepsi better anyway.
I refuse to be less “white” because that is how I was born. But I also now refuse to get anything made by Coke. Actions have consequences as*holes.
I refuse to be “less white” because that is how I was BORN. But I also refuse to by anything made by Coca Cola. Actions have consequences as*holes.
Black people have had to be “less black” forever. Yet, look at all the white people whining about a training that none of them had to take. None of you know the meaning of the word “perspective”. If you find this appalling, try driving while black, going to school while black, interviewing while black, shopping while black, renting/buying a property while black. Try just being black. White people have really had it hard in this country so stop buying diet Coke.
Dear Coca-Cola
I am so grateful to you for demanding that your employees try to be less white. . . . . .
After all, evil white people invented Coca-Cola, and evil white people deliver and sell your Coca-Cola and evil men and women died in wars so you could live in a free country and sell Coca-Cola. Now, you have helped me to be less white so that every time I get thirsty, I will drink a Pepsi or an RC or dirty water from a pot hole in the road! Anything to be less white! Who is next? – – – What color – – – What Race – – – What religion?
Coca cola wants you to be more like its mayor ingredients of CORN SYRUP in Colour !
None of us can choose our skin color. This is stupid. We should be who we are, accept others they way they are, be kind and focus our energy on problems that can be solved.
None of us can choose our skin color. This is stupid. We should all be who we are, be kind to others, accept others, and focus our energy on problems that can be solved.
Your first instinct to be skeptical was probably the right one. I’m pretty sure Coke, just like my company, makes LinkedIn learning options available to employees. Looks like someone got a poor quality offering onto LinkedIn learning and could be accessed through a company portal.
Robin DiAngleo is the acknowledged expert in diversity training in the United. States these days, having written her magnum opus, White Fragility, which is the bible of Diversity and Inclusion these days.
The quality of the training and the qualifications of the teacher are as good as it gets in that area.
This is about the most ignorant thing I have ever seen! I won’t be buying Coke Products any longer!
Great article with one big miss toward the end… the author says Trump could have won if he’d toned things down. I still don’t believe he lost, legally anyway. Mail-in ballots were the only way Biden got ahead, and we all know how insecure the mail is, the USPS has been telling us for decades to never send cash through the mail. It doesn’t take a genius to figure out we really have no way now of knowing who won the election, as mail-in ballots created too much doubt.
I’ve always felt ashamed of being white, very uncomfortable at times.
This confirms I’ve been right all along!
(sarc)
Coke employees need to join a class action law suit and sue the shit out of them. Any monies resulting should be maintained so a permanent legal team can move from one to the other and sue anyone who tries to peddle this garbage.
You’re misunderstanding the whole thing. Coke simply wants their white employees to get more sun exposure. Making them less white. Vitamin D is good for you after all.
This was one of my most popular posts ever.
161,000 page hits on Monday with 109,000 from this post.
Great article
I work at AAA and all employees supervisor and above are REQUIRED to take this training or lose 5% of their pay.
I work at AAA and all employees supervisor and above are REQUIRED to take this training or lose 5% of their pay.
Woca Cola
Welcome back Mish! I had given up on your blog about 6 months ago as Trump Derangement Syndrome had blocked all sense of rationality from your posts…you became a blind crusader in my opinion. Nice to see that with him out of the way, you can actually think coherently and objectively again.
Hopefully this trend will continue and I can gain well though out insight from your blog again!
Clearly the term “white” is a label used to denote cultural and character traights, associated by those holding a caucasian complex, and is not a visual feature of the caucasian complex itself. That is not surprising given that those who hold a caucasian complex do not usually openly display or advertise it, the tendency to be of non-caucasian racial descent is otherwise all inclusive but does little to aid in its discernment . About the only people not to suffer caucasian complex are caucasians themselves, which is obviously racist and discriminatory on non caucasians, which is what that course is all about.
“Only those less white have a true caucasian complex, so be less white or you ain’t white at all.”
Frankly, this obsession with race here in the USA is reaching hysterical proportions, much like the Salem Witch Trial era where Satan and witches were seen behind every bush and tree. Now it’s a RACIST behind every bush and tree. The problem with this is is stirs up racial hatred and eventually there is going to be a major backlash. The woke obsession with race is getting to the point where it is unbearable and laughable.
Though we talk lightly here, it is not laughable really, not one way or the other. There is similar in many countries in many forms, whether nationalism (white on white or black on black often) or by race, whether excessive bureaucracy or just an installed climate of prohibition and unease. People naturally segregate, it is normal to discriminate on who you choose to trust or not for example, if we take that option away then people will really be confronted with circumstance that they do not accept, will either lose their own sense of meaning or will rebel. Traditionally letting people organise by themselves usually works quite well. Some ideologist forcing everyone together, or to smile at each other, is absurd – it means people cannot follow their own intuition. That makes them stupid, and dangerous.
For all these concepts there are simple laws that have long existed, violence is violence and gets punished, insults not quite so much, just walking away or deciding not to relate to someone, not at all. There is no need for further concept.
If there is bias in how enforcement is carried out, that is dealt with in its place, you can’t just go and look on all white people as if they own the cops or courts and expect some other laws to be written as substitute to any injustice. That only favours the state, that only favours increased intervention and creates a wider climate of distrust.
This is Democratic Party agenda.
Corporations aren’t saying this because they “have to”, they’re saying this because it’s divisive for workers, and gives bosses another weapon to stiffly debate and discussion.
More foolishness from the woke land of SF below. There is a person I have been communicating with at a large medical facility. She ends her emails with the following tag lines at the end of her contact info:
Pronouns: She, Her, Hers
This is outrageous. What is happening to our society? Stop it!!!! Stop the discrimination on all levels. Gender, race, political affiliations & religion. All of it & more. There’s so much to do in this world in the short bit of time we’re given to live.
What happened to all the Woke people here? Are they gone or are much less of them than what media is tells us.
why doesn’t Coke just fire every white employee and hire all people of color? Plenty of people of color in Atlanta who could use a job.
Umm 😂 gRReat iDeA!
I’m pretty sure Vanilla Coke was an absolutely horrible idea to begin with.
Boycott, boycott, boycott.
Let the “Wokesters” and their sympathizers support the company.
Good luck with that.
Or maybe they were setting an example of how to be less white…
Agree the WWE level Trump rhetoric combined with the issues of 2020 cost Trump the election.
I’m amused by the conflict of statements:
and that some just repeat themselves:
It’s like they got paid to put X number of bullet points on the slide and they just ran out of things to say 🙂
Or maybe they were setting an example of how to be less white…
Pantone COlOR 11-1001?
Can’t they just say, “Try not to be a jerk at Coca-Cola?”
Nice move on gold today. I took my profits, because the dollar has dropped as far as it can without it breaking the uptrend…and I expect it to hold.
congrads. Gold has always been hard for me.
Trading gold is stupid. I was just doing it for fun, since gold looked so beat down last week. I don’t look for this to be a big breakout….if it is, I’ll be sorry I sold. Just pursuing this thesis that the dollar and gold are moving in opposite directions..at the moment….it won’t be that way forever, or even for very long, probably.
The dollar is looking awfully weak today. It looks to be making a swing high, which I did not expect. If the dollar doesn’t hold the January low of 89.44, I expect it to make another waterfall drop…..not sure we go there, but if we do I expect gold and stocks to benefit.
It will drop. Yellen is talking about raising taxes. Since she treasury sec she has more credibility than your run-of-the-mill treasury secretary.
maybe Coke went about it the wrong way. Maybe they should have instructed everyone to be mo’ ghetto
Please Cheerwine expand your distribution area!
Geezer alert !!
What’s your take on women sports? This geezer has three grandchildren who are girls and would like them to compete in sports with fairness.
Academic America has bought the Woke bullshit hook, line, and sinker. Now it’s working its way through corporate America.
I don’t know about anyone else, but I find it insulting that I could spend my whole career making a real effort to treat all people with dignity and respect…..and yet be called a racist merely because I happen to be white.
To me, the Robin DiAngelos of the world are a symptom of the liberal white guilt disease…..where well-meaning white people without much common sense…..become willing to confess to crimes they didn’t even know they committed in order to attain some kind of redemption somebody else is telling them they need.
This stuff comes down directly from Peggy McIntosh at Brown…..who was an extremely privileged white woman who suddenly noticed that there were black people out there who got treated a lot differently than she did…and she decided to make it her life’s work to let all the white people know how prejudiced and clueless they were.
News flash. We weren’t all as clueless as you were, Peggy.
For ordinary people in this country, who have grown up after the Civil Rights movement and have actually lived and worked and gone to school with people of races other than their own…and who were thinking that just maybe we were past some of the terrible racism of the past and we could all just move on……this seems silly and counterproductive.
Of course, if you are making bank off this enforced anti-racism movement, I’m sure it seems really righteous.
Academic America INVENTED and INDOCTRINATED people to blossom into an Orwellian society.
Telling any culture to be less then anything or anyone, other then human is racist….Lets see if every white bans Coca Cola and any of their products, how fast their own racism will change….There won’t be a Coca Cola product left in my house after today….not even worth giving to a pantry, to the trash it all goes just like any racist product should.
RE: “There won’t be a Coca Cola product left in my house after today …”
As an aid to the “cancel” … link to coca-colacompany.com
Completely agree. Coca Cola is going in the trash bin AND I’m going to inform everyone I come into contact with to boycott them. If enough people do that, they will cease to exist.
There’s some strange crap going on. Go listen to that idiot Klaus if you want your day ruined.
Unbelievable.
We need to establish what would be considered a success against the battle of discrimination. How would we measure?
As soon as I saw the title I knew Robin DiAngelo would feature in this article. She’s made a fortune pushing this narrative, between her book and exorbitant consulting fees.
We’re a nation that likes to scapegoat and/or virtue signal rather than dealing with our problems, so this latest phenomenon isn’t surprising.
If you’re quoting Candace Owens to make your argument , you’ve lost me right there.
She’s definitely a slimy opportunist, just like most American red/blue operatives are. Her blue equivalent would be somebody like Neera Tanden.
You seem lost, altogether. Candice Owen is not the only one making the argument.
You mean there’s more than one bigot?
Are you looking in your mirror?
YOU SIR ARE A TRUE RACIST.
After January 6 riot, Experian donated to GOP objectors to peaceful transition of power. Experian’s social media posts are a fraud…
see that red herring being dragged across the road in front of you…. follow the red herring…
Time to call their advertisers, comrade?
actually the point is that the entire point of Republican vote challenges was to eliminate black votes from counting in the election. They literally focused on ovewhelmingly black district. It’s not just me noticing, its the judges many of whom were appointed by Republicans. So for someone like Experian to send out a tweet supporting black history month, its quite disingeuous. They need to be called out. I’ll leave it to others about a boycot, although base on my own personal experience with the credit beureaus Id be happy if they were all boycotted. It has nothing to do wiht prejudice but their business model of how they sell our data and do not take sufficient steps to safeguard it. It’s a slimy business.
You’re a clown.
ass
Is the anything in the US constitution that could forbid such brainwashing after a lawsuit ?
That would be more in the civil court of law rather than in the Constitution itself.
I self Identify as a translucent being.
so which bathroom do you want to use ?