Coca Cola Confirms Training Employees ‘Try To Be Less White’

Mish

Is Coca Cola sponsoring racism? That's the claim. You be the judge.

‘Try To Be Less White’

When I first saw this story I was highly skeptical. 

However, the training course is available online and Coca Cola is doing its best to try to back down from the course.

Here's the course Confronting Racism, with Robin DiAngelo

In this course, Robin DiAngelo, the best-selling author of White Fragility, gives you the vocabulary and practices you need to start confronting racism and unconscious bias at the individual level and throughout your organization. There’s no magic recipe for building an inclusive workplace. It’s a process that needs to involve people of color, and that needs to go on for as long as your company’s in business.

The free into above does not show the ending slide "Try to be less white" but what you can see is galling enough.

The video Tweet by @DrKarlynB shows more of the damning slides.

Coca-Cola Whitewash

Backlash

Late Sunday evening NewsWeek reported Coca-Cola, Facing Backlash, Says 'Be Less White' Learning Plan Was About Workplace Inclusion

Coca-Cola, facing mounting backlash from conservatives online, has responded to allegations of anti-white rhetoric after an internal whistleblower leaked screenshots of diversity training materials that encourages staff to "try to be less white."

A Coca-Cola spokesperson confirmed that the course is "part of a learning plan to help build an inclusive workplace," but also noted that "the video circulating on social media is from a publicly available LinkedIn Learning series and is not a focus of our company's curriculum."

Coca-Cola Logo

The Coca-Cola logo is on training snapshots in the video Tweet.

If Coca-Cola did not authorize and pay for the the training, the slides would not have their logo, Karlyn would be in deep legal trouble, and Twitter would have removed the Tweet.

Who in the hell is reviewing their training materials? 

Candance Owens

Best selling author Candance Owens had this to say. 

Owens is Founder of the @BLEXIT  organization. "Black people don’t have to be Democrats— still."

Coke Is Racist

The New York Times, Wall Street Journal, Salon, and Washington Post have no coverage of this. 

All the top sites plus Coca-Cola all want to sweep this under the rug.

Why Trump Nearly Won

Please recall Politically Correct Educators Vote to Rename 44 SF Schools Including Washington and Lincoln

Also note The Dumbing Down of America is Poised to Accelerate. 

If you are looking for a reason why millions of people voted for Trump, look no further.

I intended to do a post on why Trump nearly won but this post will suffice. 

Every bit of this is a complete outrage. It is why Trump won in 2016. Had he toned things down a bit in 2020 he probably would have been reelected.

Reader Addendums 

Excellent observations by Tengen and Eddie (slightly edited to adhere to Twitter length restrictions).

Whistleblower at Smith College

Reader JoJo provided this link: Whistleblower at Smith College Resigns Over Racism

Anonymous Comment From a Reader

It is all over universities now to the extreme. People lose their jobs without any due process if they say anything out of line with the accepted dogma even if you say it outside of work.

Corporations are following along as they have to for PR and marketing purposes.

A serious Trump could have spoken out against this and tried to bring people along to a sensible consensus. Instead, he played to the base and turned of people who might have been won over. Polls shows that most Americans do not like the Politically Correct or cancel culture but they are being run over by the diversity and inclusion masters.

This is like a mixture of McCarthyism and the Cultural Revolution in China. There are some quotes from Orwell that describe perfectly the erasure of history and the felling of statues.

San Francisco is changing the names of school from Washington and Lincoln.

This is getting out of hand and it is destructive.

Mish

Comments (136)
No. 1-50
Greggg
Greggg

Training customers to try other products. Best cola I ever had is sold by Aldi under the label Summit Cola. I recommend it highly... I also recommend that stockholders examine the board members and fire everyone that plays into that idea. They are destroying your brand.

Jojo
Jojo

It's a damn movement!

Whistleblower at Smith College Resigns Over Racism
Jodi Shaw made less in a year than the cost of tuition. She was offered a settlement, but turned it down. Here's why.
Bari Weiss
Feb 19, 2021

BornInZion
BornInZion

I self-identify as a white male of color.

Doug78
Doug78

This is just a manifestation that some parts of the Left have become drunk with power. Very few people believe this bullshit but play along to keep their jobs. Eventually people have their fill and say enough. It reminds me of a quote:

"The best way to get a bad law repealed is to enforce it strictly."

Abraham Lincoln

Sechel
Sechel

The real issue is whether there is racism in this country and whether companies ought to engage in racial sensitivity training. anyone who thinks racism and bias are not issues that need to be confronted in this country is living in a cocoon. While on the surface this doesn't feel like the best put together material of an effective course I suspect the real issue is an agenda on the right to end such training just as Trump tried to do while in office.

nzyank
nzyank

yawn...time to go to bed....

nzyank
nzyank

"Why Trump won in 2016"? - "libertarian values" that pervade American society are a much more fundamental reason. The above Coca Cola example is just an excuse used by fox news personalities to rally the base. Why did Texas freeze up - libertarian values again... not that I think libertarian values are necessarily bad, just that the ideology has been played big time and proponents are a bit naive.

humna909
humna909

I'm 'liberal'. I just want to live in a world where my gender and skin colour are almost irrelevant.

But I don't want to live in a world which tries to tell me be less male, less white or be ashamed or guilty of being either.

Jeff Larry
Jeff Larry

"Those who can make you believe absurdities can have you commit an atrocities." - Voltaire

The absurdities are being taught now. The atrocities will follow.

JonSellers
JonSellers

This too shall pass.

DMcCann912
DMcCann912

I self Identify as a translucent being.

Dutoit
Dutoit

Is the anything in the US constitution that could forbid such brainwashing after a lawsuit ?

Sechel
Sechel

If you're quoting Candace Owens to make your argument , you've lost me right there.

Tengen
Tengen

As soon as I saw the title I knew Robin DiAngelo would feature in this article. She's made a fortune pushing this narrative, between her book and exorbitant consulting fees.

We're a nation that likes to scapegoat and/or virtue signal rather than dealing with our problems, so this latest phenomenon isn't surprising.

amigator
amigator

Unbelievable.

We need to establish what would be considered a success against the battle of discrimination. How would we measure?

ohno
ohno

There's some strange crap going on. Go listen to that idiot Klaus if you want your day ruined.

TW27
TW27

Telling any culture to be less then anything or anyone, other then human is racist....Lets see if every white bans Coca Cola and any of their products, how fast their own racism will change....There won't be a Coca Cola product left in my house after today....not even worth giving to a pantry, to the trash it all goes just like any racist product should.

Eddie_T
Eddie_T

Academic America has bought the Woke bullshit hook, line, and sinker. Now it’s working its way through corporate America.

I don’t know about anyone else, but I find it insulting that I could spend my whole career making a real effort to treat all people with dignity and respect.....and yet be called a racist merely because I happen to be white.

To me, the Robin DiAngelos of the world are a symptom of the liberal white guilt disease.....where well-meaning white people without much common sense.....become willing to confess to crimes they didn’t even know they committed in order to attain some kind of redemption somebody else is telling them they need.

This stuff comes down directly from Peggy McIntosh at Brown.....who was an extremely privileged white woman who suddenly noticed that there were black people out there who got treated a lot differently than she did...and she decided to make it her life’s work to let all the white people know how prejudiced and clueless they were.

News flash. We weren’t all as clueless as you were, Peggy.

For ordinary people in this country, who have grown up after the Civil Rights movement and have actually lived and worked and gone to school with people of races other than their own...and who were thinking that just maybe we were past some of the terrible racism of the past and we could all just move on......this seems silly and counterproductive.

Of course, if you are making bank off this enforced anti-racism movement, I’m sure it seems really righteous.

njbr
njbr

Geezer alert !!

Bungalow Bill
Bungalow Bill

Please Cheerwine expand your distribution area!

Samsonlaw357
Samsonlaw357

maybe Coke went about it the wrong way. Maybe they should have instructed everyone to be mo' ghetto

PecuniaNonOlet
PecuniaNonOlet

This post begs a fundamental question: Why is Coca Cola and why are other corporates going down this path?

My theory: As population demographics continue to change, these companies want their employees to reflect their changing customer base. It is hard to attract diverse talent when the executive group amd board of a firm are all mostly monolithic.

I dont agree with the approach but I would like to understand why. Any theories that dont involve jewish lasers?

Eddie_T
Eddie_T

Nice move on gold today. I took my profits, because the dollar has dropped as far as it can without it breaking the uptrend...and I expect it to hold.

TexasTim65
TexasTim65

I'm amused by the conflict of statements:

  • Be less certain (ie be more ignorant)
  • Be less ignorant (ie be more certain)

and that some just repeat themselves:

  • Be less arrogant
  • Be more humble

It's like they got paid to put X number of bullet points on the slide and they just ran out of things to say :)

Bungalow Bill
Bungalow Bill

Agree the WWE level Trump rhetoric combined with the issues of 2020 cost Trump the election.

TCW
TCW

Or maybe they were setting an example of how to be less white...

Bam_Man
Bam_Man

Boycott, boycott, boycott.
Let the "Wokesters" and their sympathizers support the company.
Good luck with that.

MATHGAME
MATHGAME

Samsonlaw357
Samsonlaw357

why doesn't Coke just fire every white employee and hire all people of color? Plenty of people of color in Atlanta who could use a job.

Doug78
Doug78

What happened to all the Woke people here? Are they gone or are much less of them than what media is tells us.

Veenerschnitzel
Veenerschnitzel

This is outrageous. What is happening to our society? Stop it!!!! Stop the discrimination on all levels. Gender, race, political affiliations & religion. All of it & more. There’s so much to do in this world in the short bit of time we’re given to live.

Jojo
Jojo

More foolishness from the woke land of SF below. There is a person I have been communicating with at a large medical facility. She ends her emails with the following tag lines at the end of her contact info:

Pronouns: She, Her, Hers

Quanta
Quanta

Trump won because he borrowed Bernie's progressive agenda of "tax the rich, help the poor" and combined it with conservative red meat of anti-immigration and America first, and was able to appeal to both the right and the gullible left. Trump promised "much much better" everything , including healthcare etc.. Trump lied through his teeth to get elected, as he was not planning to help the general populace and had no actual plans of how to implement the "much much better", it was all just a show.
Also democrats dump a couple Billion dollars in red areas every couple years, whereas all the media on the radio (for example) is conservative and is broadcasting in the red areas 24/7. Democrats need a couple progressive radio networks spanning the country for a couple decades.

14 Replies

Carl_R
Carl_R

I have to admit I laughed out loud to hear you refer to NPR as a "Neutral" network. Not so long ago, they were considered an extremely liberal source of news. They haven't moved their position, but other sources have moved so far in both directions that they seem moderate by comparison. I listen to NPR, by the way, and I would describe them this way: They are very liberal, but try to reflect actual journalistic standards. Yes, they consistently present liberal views, but they try to present them in an open and honest way, giving depth to their reporting by also accurately reporting the contrary view.

As far as creating a liberal network, I would say this: Go ahead and put up your money to start one, if you think one is needed. America is still a place where if people see a need, and there is an actual need, their endeavor will thrive, and if, on the other hand, there is no need, their business endeavor will fail.

Quanta
Quanta

"As far as creating a liberal network, I would say this: Go ahead and put up your money to start one, if you think one is needed. America is still a place where if people see a need, and there is an actual need, their endeavor will thrive, and if, on the other hand, there is no need, their business endeavor will fail." - this is a failed view of the world and of USA. The end game of pure Capitalism is oligarchy.
On the liberal side, we need an equivalent of Rupert Murdoch propaganda machine. He is not in it purely for the short term money , he is in it for the long haul - long term power grab, globally, under the disguise of the 1st amendment, he is creating a mob that lives in denialism of reality. Sad for all of us.
I wish there was a multi-billionaire who would implement a liberal alternative to conservative radio across the country for 30+ years. For ideological purposes, not for business purposes.

Quanta
Quanta

As far as NPR being "liberal" , that is a label that the Fox & far right propaganda machine chose to give it, to discredit it for their viewers. By any objective measure NPR tries to be as centrist as possible.

From Wikipedia ("another liberal propaganda site" as conservative propaganda would make you believe)
" The Pew survey found that the NPR audience tends Democratic (17% Republican, 37% independent, 43% Democratic) and centrist (21% conservative, 39% moderate, 36% liberal).
Former names: Association of Public Radio St... "
Owner: National Public Radio, Inc"

Eddie_T
Eddie_T

I listen to NPR, but they are eaten up with anti-racism and virtue signaling.....it’s off the scale. Their weekend shows especially.....seem to be completely dedicated to telling the “stories” of important “persons of color” and taking up arms against the slings and arrows of perceived racism.

But even All Things Considered is very careful to toe the line on political correctness and anti-racism. You should be able to discern that without having to consult Wiki.

I wouldn’t rate them centrist....not in the year 2021....not even close.

Quanta
Quanta

Yes I usually switch off the other cultural shows, they are outside my typical car drive time, and I'm mostly interested in the news discussion. I don't see anything wrong with political correctness and anti-racism. I agree virtue signaling is not that useful as broadcast content for adults, hard to change habits of grown-ups, who will find it annoying. Probably better for High School and Universities for the younger crowd who are still malleable. I've greatly enjoyed "The Forum" with Michael Krasny, although that's local Bay Area broadcast, not NPR.

Here in Silicon Valley, I have smart high tech colleagues of various races , from India, Iran, EU west and east, Russia, China, Mexico, Lat Am, a few from Africa. Contrary to popular belief, ppl from Mexico (for example, use any other country) aren't just flipping pizzas, they are also writing advanced communications software code. It's much more diverse than in the middle of Russia (my former home country) or other places in the U.S. I've certainly changed my mind over the last 20 years from early teens to 40's as to what I think about different races, their mental ability etc. Everyone can succeed given the motivation and opportunity, however opportunity often is extremely well correlated to parenting from younger preschool ages.

Carl_R
Carl_R

I have no knowledge of whether Fox considers NPR to be Liberal, but it doesn't surprise me if they do, thought it's not relevant to my point. When I say that I considered them liberal, I'm talking about what is probably a lifetime ago to you, but to me seems not long ago. Once upon a time, the main news sources were over the air, ABC, NBC, and CBS. All of them stuck to the rule that news should be separated by a firewall from advertising, and that news and opinion should be kept totally separate, as much as possible. NPR, by contrast, has had blended opinion/news pieces for a very long time. The show "All (Liberal) Things Considered" dates to 1971. In those days, NPR was about as far left of a news source as there was.

NPR is in about the same place now as always, but the rest of the news spectrum has mostly moved to the left of them. Back then, the WSJ was considered right-wing news, and today it is considered central. When I said that I laughed at your comment, I wasn't laughing at you, nor even saying you were wrong. I was merely laughing at how much the world has changed, and how far to the left things have shifted. I think that the non-stop blending of opinions into the news has made the world a much worse place, and it saddens me.

Quanta
Quanta

"I was merely laughing at how much the world has changed, and how far to the left things have shifted. I think that the non-stop blending of opinions into the news has made the world a much worse place, and it saddens me."

Well said. When the facts are being disputed by different sides, it's impossible to have an argument.

Eddie_T
Eddie_T

There is a difference, that might not be obvious, between NOT being a racist vs. being an anti-racist activist.

Movements like BLM, taking their cues from some very questionable academic circles (as well as communists like the late Saul Alinsky) are basically telling white people the days....that they are racists whether they know it or not, and in spite of their personal behavior towards other races.

The idea is reminiscent of the Chinese Cultural Revolution. It wants to bring about forced compliance with the anti-racist vision of a cadre of self-appointed arbiters of social justice. This is the root source of all this “inclusion and diversity” training.

What is going on is all about power, not so much about racism at all.

It’s fairly brilliant tactically. Who wants to be called a racist? Nobody in this day and age. So it becomes an easy sell.

All of us who are under age 70 who grew up here, did so after Civil Rights....we attended schools with people of other races. Elementary, middle school high school.....university.....

I have black colleagues and Asian colleagues.. my father’s best friend was Mexican....he was also friends with a great many black people....back in a time when not many white people could claim that. I was raised to treat all races and all religions with the kind of respect I would want to be shown to me...

I do not consider myself any kind of racist, but I have problems with people much younger than I am, who have about fifteen minutes of life experience, trying to explain subjects with which I have a great deal of personal knowledge and familiarity.

I resist being indoctrinated. It’s bullshit.

Quanta
Quanta

Considering that almost half the country voted for orange baby AGAIN in 2020, after seeing four years of complete corruption and incompetency , I can only assume they did this for fear of immigrants and some ill-conceived notion of let's make America WHITE again. In the UK, a large section of uneducated populace got swindled into voting for Brexit, with the main underlying issue being fear of immigrants. None of them can explain what was so scary about the European Union, that they had to shoot themselves in the foot economically.

I work in big tech in Bay Area in my early 40's currently. Vast majority of folks in their 60's are racists, but many of them do not think that. There is a giant difference here in CA between folks 55+ and younger than 30 in how they perceive other races.

Eddie_T
Eddie_T

Yes, racism does exist...but I happen to know people in the Bay Area too...and I have a fairly famous friend who did a whole lot to help black people...as in real and measurable steps....as a major cog in the wheel of local charity....and in other ways, going back to the the 1960’s..... and at 86 he’s now being called a racist because he won't drink the Woke Kool-Aid.

My lived experience is a little different than your lived experience, apparently.

Quanta
Quanta

To me being woke is the same thing as yielding to pedestrians on the street when driving in a car. Out in the street, ya'll can do whatever you want, but at work I want my environment clean of the demons of the past. Most old-timers have a problem with this because they think they are entitled to something, but they are in fact entitled to absolutely nothing. The rules have changed. Men no longer "own" women like they used to for 2000+ years. Races don't necessarily have a stereotype, it's about the experience and upbringing of the individual. Workplaces being very prescriptive and aggressive with anti-racism, anti-misogynism - I welcome this very much. My boss was a racist, and mysoginist - I had a cupicle next to him for 6 years. He thought the jokes were funny, because we were both white males. I hated it. Now I have a smart educated Mexican boss. It's awesome.

Eddie_T
Eddie_T

Being as you are not originally form the US, I wonder if you even know this but.....

Your “Mexican” boss?

If he was born in the US, then he isn’t a Mexican...and some people would call YOU racist these days for that little impropriety. Of course, if he is a Mexican national it would be appropriate.

If he was born in the US, the politically correct term these days is Mexican-American or Latino....it IS a racial slur to call him a Mexican.

It’s pretty tricky, especially if you happen to be an employer.

I have seven employees (down from a high of about a dozen in the past), all of whom are currently women. I have one who is African-American, three who are Hispanic, and three who are Causcasian. That’s not an unusual mix for me, going back thirty years, although I have had a few male employees at various times as well.

Because my patient base is ethnically diverse, it’s a practice-builder to have black and brown team members.....but we are small, fast good, and I expect performance. We usually lose employees because they find that our pace is too fast for them, they have to work too hard...or because they miss work, which I don’t tolerate.

I bend over backward to avoid being an old clueless white guy. And sexist and/or racist jokes are not my style..... and never were my style. I’ve treated upwards of 40,000 people in my career, many of them dozens of times...and I absolutely have more black and brown patients than whites....but we don’t discriminate. We even treat Russians.

Quanta
Quanta

Good point. My boss indeed is still "Mexican" if we go by the definition of citizenship, e.g. Green Card. However he's been in the US longer (20 years) vs early-adolescent years in Mexico (15 years).

The company I work for is 80k+ headcount globally.
We have a good portion of "old white guys" who are perfectly normal, no racist jokes or jokes denigrating women etc.. But there is also the old boys club that is stuck in the world 100 years ago, and thinks we all think the same way, but we're just afraid of the "woke" backlash.

There is no "woke" backlash - the whole woke concept to many here is as natural as driving a car and yielding to pedestrians.

"We even treat Russians." - regular people in many countries have much more in common with other regular people in "opposing" countries, than with their own government and corporate elite that always works to divide us into us vs them.

Eddie_T
Eddie_T

That part about Russians was just intended be humorous. In fact, Alex Mashinsky, whom you probably know of, is a hero of mine. I was a Celsius client for quite a while, before I decided to get out of crypto.

Just not enough investing capital to do everything I might like, so I had to let it go.

I do have a few Russian patients though. Nice people, the ones I’ve met.

RonJ
RonJ

This is Democratic Party agenda.

Anda
Anda

Clearly the term "white" is a label used to denote cultural and character traights, associated by those holding a caucasian complex, and is not a visual feature of the caucasian complex itself. That is not surprising given that those who hold a caucasian complex do not usually openly display or advertise it, the tendency to be of non-caucasian racial descent is otherwise all inclusive but does little to aid in its discernment . About the only people not to suffer caucasian complex are caucasians themselves, which is obviously racist and discriminatory on non caucasians, which is what that course is all about.

"Only those less white have a true caucasian complex, so be less white or you ain't white at all."

Samcav
Samcav

Welcome back Mish! I had given up on your blog about 6 months ago as Trump Derangement Syndrome had blocked all sense of rationality from your posts...you became a blind crusader in my opinion. Nice to see that with him out of the way, you can actually think coherently and objectively again.

Hopefully this trend will continue and I can gain well though out insight from your blog again!

jfs
jfs

Woca Cola

MysterX
MysterX

I work at AAA and all employees supervisor and above are REQUIRED to take this training or lose 5% of their pay.

MysterX
MysterX

I work at AAA and all employees supervisor and above are REQUIRED to take this training or lose 5% of their pay.

Mish
Mish

Editor

This was one of my most popular posts ever.
161,000 page hits on Monday with 109,000 from this post.

KidHorn
KidHorn

You're misunderstanding the whole thing. Coke simply wants their white employees to get more sun exposure. Making them less white. Vitamin D is good for you after all.

Qwikie
Qwikie

Coke employees need to join a class action law suit and sue the shit out of them. Any monies resulting should be maintained so a permanent legal team can move from one to the other and sue anyone who tries to peddle this garbage.

nick2you2
nick2you2

I've always felt ashamed of being white, very uncomfortable at times.
This confirms I've been right all along!
(sarc)

Quanta
Quanta

Discrediting any other new sources and sowing confusion, is an integral part part of conservative media propaganda machine to ensure their viewers / listeners keep watching / listening to them. Conservative media message is "Though shall trust trust us, nobody else". Nobody on the "liberal" networks will say that you can't trust other reputable news sources.

From Wikipedia ("surely a liberal platform", Fox would say)
"The Pew survey found that the NPR audience tends Democratic (17% Republican, 37% independent, 43% Democratic) and centrist (21% conservative, 39% moderate, 36% liberal).
Former names: Association of Public Radio St...
Owner: National Public Radio, Inc"

Slightly liberal.
From a former conservative, now progressive point of view (mine) - NPR is going out of their way to try and be as centrist as possible. As a progressive you can literally feel that as news comes in, you can compare how NPR covers it vs slightly more left CNN , and even more left MSNBC.

celtblood
celtblood

Great article with one big miss toward the end... the author says Trump could have won if he'd toned things down. I still don't believe he lost, legally anyway. Mail-in ballots were the only way Biden got ahead, and we all know how insecure the mail is, the USPS has been telling us for decades to never send cash through the mail. It doesn't take a genius to figure out we really have no way now of knowing who won the election, as mail-in ballots created too much doubt.

Mr. Bojangles
Mr. Bojangles

This is about the most ignorant thing I have ever seen! I won’t be buying Coke Products any longer!

Quanta
Quanta

Great for Coke and other companies for taking an aggressive and oppressive approach towards racism, misogyny etc. Old timers are the only ones who will have a problem with this, as they are the ones who have to make the adjustment away from the old ways. Those of us who spent our childhood in diverse environments (Silicon Valley, Bay Area), think of this stuff as obvious.
Many of us are sick and tired of hearing expressions like "did your vagina hurt" , referring to both males and females experiencing some kind of distress or disappointment like a rejected 5G NR patent application. What the hell, seriously?
The nannies in my childrens kindergarten are from all races, white, Mexican, Indian, middle-eastern, European, Jewish, Black - all do a great job teaching kids reading, math, science, etc... At work we have a diverse culture, and I honestly have never had thoughts such as "these dumb ideas can only come from a <insert your favorite scapegoat racist comment here> "
It's not woke. We in the younger generation are sick and tired of the old timers calling our childhood friends (and their colleagues) racist or misogynistic labels. Times they're a-changin'

Scorp99
Scorp99

Your first instinct to be skeptical was probably the right one. I’m pretty sure Coke, just like my company, makes LinkedIn learning options available to employees. Looks like someone got a poor quality offering onto LinkedIn learning and could be accessed through a company portal.

elziny1912
elziny1912

None of us can choose our skin color. This is stupid. We should all be who we are, be kind to others, accept others, and focus our energy on problems that can be solved.


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