Consumer Continue to Splurge, Retail Sales Up Another 1.7% in October

The Commerce Department reports another surge in Retail Sales in October.

  •  Advance Estimates of U.S. Retail and Food Services Advance estimates of U.S. retail and food services sales for October 2021, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $638.2 billion, an increase of 1.7 percent from the previous month, and 16.3 percent above October 2020. 
  • Total sales for the August 2021 through October 2021 period were up 15.4 percent from the same period a year ago. 
  • The August 2021 to September 2021 percent change was revised from up 0.7 percent to up 0.8 percent. 
  • Retail trade sales were up 1.9 percent from September 2021, and up 14.8 percent above last year. 
  • Gasoline stations were up 46.8 percent from October 2020
  • Food services and drinking places were up 29.3 percent from last year.  

Advance Retail Sales Month-Over-Month 

The month-over-month charts don’t provide as good a picture as total numbers. Let’s hone in on the latter. 

Advance Retail Sales Detail 

The three pandemic cash infusions are clearly visible in the above chart, April-May 2020, January 2021, and March 2021.

Advance Retail Sales Major Categories 

Every aspect of consumer spending is doing well. Were it not for chip shortages, motor vehicle sales would be doing even better.

Curious Headline

The WSJ has a curious headline “Retail Sales Rose by 1.7% in October Despite High Inflation

Retail sales are not adjusted for inflation. Despite is not the correct word. If consumers bought the same basket of goods they would have paid more for the basket.

Surprise of the Day

Curiously, bond prices are flat on the day, not exactly what one might expect following a blistering report. 

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GaryL
GaryL
2 years ago
I spent much more than usual last month stocking up on “stuff.” Been hoarding all the non-perishables of everything I can think of I’ll need for the foreseeable future in the event of shortages and/or price increases. Within a month or two my spending will be way below trend….unless this climate continues. But I’m probably the only prepper, or paranoiac, out there.
randocalrissian
randocalrissian
2 years ago
Everyone knows about the supply chain, the clogged sea ports, and was warned to do their holiday shopping early this year. I know my elves have been quite busy. I wonder what portion of the spike could possibly be attributed to early shoppers. It should naturally reflect back in a below expectations number for Nov or Dec.
TexasTim65
TexasTim65
2 years ago
Mish, here’s an article I ran across today about Self Driving trucks (which you have not written much about lately)
5.4 million miles driven with no accidents (though there is a human in the cab just in case). According to the article its going to go with no human at all later this fall in Arizona for several weeks more tests as part of the next step.
oee
oee
2 years ago
Reply to  TexasTim65
He will not tell you because that will contradict his assertion that we have…Truck driver shortages. Both cannot be true. We either have driverless trucks traking over or …we have truck drivers shortage, which we do not because truck drivers wages have not come up . 
KidHorn
KidHorn
2 years ago
Not adjusted for prices. Pretty much explains the entire increase.
purple squish
purple squish
2 years ago
Hey Mish, does that 1.7% estimate account for inflation, or is that increase basically a proxy for MoM debasement of the USD?
purple squish
purple squish
2 years ago
Reply to  purple squish

Nm, I see it isn’t from the first bullet point. Guess consumers are just spending 1.7% more dollars that are roughly that much less valuable. Where am I wrong with that?

Mish
Mish
2 years ago
Reply to  purple squish
I added this blurb
The WSJ has a curious headline “Retail Sales Rose by 1.7% in October Despite High Inflation”
Retail sales are not adjusted for inflation. Despite is not the correct word. If consumers bought the same basket of goods they would have paid more for the basket.
oee
oee
2 years ago
Reply to  purple squish
I can answer that question. You take 1.70% less the .90 CPI increase you get = .80% real increase in sales which means .80 of the increase was real! Go Team Biden/Harris
Tony Bennett
Tony Bennett
2 years ago
$US having another (very) good day … something in the air.
Tony Bennett
Tony Bennett
2 years ago
“Curiously, bond prices are flat on the day, not exactly what one might expect following a blistering report.”
Okay, it was “blistering” … and September sales revised UP … but (imo) expected.  Since Labor Day MSM has been constantly beating the  “better buy it now or it won’t be there later” Holiday drum.  Throw in beating rising prices, too.  The “tell” always was going to be November + December sales.

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