New Legislation May Force Amazon, Apple, Facebook and Google to Split Up

Ending Platform Monopolies Act

The WSJ has a draft of new legislation in Congress dubbed the Ending Platform Monopolies Act.

Called the Ending Platform Monopolies Act, a draft of the proposed structural separation bill reviewed by the Journal says: “It shall be unlawful for a covered platform operator to own or control a line of business, other than the covered platform, when the covered platform’s ownership or control of that line of business gives rise to an irreconcilable conflict of interest.” 

The bulk of the legislation is narrowly focused only on big technology companies. The definitions of companies targeted by the bills state that they must have a market capitalization of $600 billion or more, must have more than 500,000 active monthly users and must be a critical trading partner.

Only four companies—Amazon, Apple, Facebook and Google—currently meet the parameters laid out in the bills.  Walmart Inc., operates an online marketplace and has private-label products, but only has a $392 billion market valuation, so wouldn’t be subject to any of the bills, according to a person familiar with the matter.

Last year, the Journal reported about Amazon employees using the third-party data of sellers on its website to launch its own private-label lines, violating an internal policy.

When testifying to Congress, Amazon Chief Executive  Jeff Bezos said “I can’t guarantee you that that policy has never been violated.”

The intent, at least for Amazon, is very clear. The act aims to halt Amazon’s practice of offering items for sale then developing competing products at a cheaper price. 

Amazon’s private label business has 158,000 products. The bill would force Amazon to sell competing assets or split up. 

Some Republicans are allegedly on board. But given this is not a budget item, passage needs 10 Republicans or an agreement to not filibuster. 

The Ending Platform Monopolies Act is just one of several proposals circulating and details are scant.

I suspect something will pass, pending on the final wording of the bills. 

Mish

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whirlaway
whirlaway
2 years ago
Given that most of these politicians are owned by the billionaires, I expect whatever comes out would be some totally watered down BS that will be completely ineffective – and yet, enable the libertarians to claim that it is such a “draconian regulatory regime”.
So what’s new?!
Northeaster
Northeaster
2 years ago
I have issues with tech for liberty reasons, and would support this. However, we spend a ton of money for access to their data for our business, it’s invaluable. It would change the market for those of us who use them dramatically.
Casual_Observer
Casual_Observer
2 years ago
Oddly I saw this and think we are going to get an economic reset. If existing antitrust legislation were enforced, these companies could be broken up anyway. They are all double dealing by selling products and spying on competitors who sell products on the platform they own.  It should be illegal for the platform operators to sell their own products on  the platforms they own.
RonJ
RonJ
2 years ago
“Oddly I saw this and think we are going to get an economic reset.”
That is what Klaus Schwab is banking on. “Build Back Better” is the slogan of the World Economic Forum and is being used by Boris Johnson, Kevin Trudeau and Joe Biden. However, we don’t need to build back better, we just need governments to stop suppressing economies and let them grow again. We are being played by global elitists like Schwab, who want to control our lives.
Six000mileyear
Six000mileyear
2 years ago
1.) Huge secondary offering will take place before share holders sell.
2.) Market caps will fall below $600B
3.) Each company will split itself up, but make some cross marketing or exclusive deals to retain as much market control as possible.
Greggg
Greggg
2 years ago
Congress is going to break up their biggest campaign contributors?  OK.
KidHorn
KidHorn
2 years ago
The bill makes no sense. First off, of the 4, only Amazon sells products that compete with their own. And secondly, lots of companies sell their own brand products that compete with others. Wal-Mart has Members Mark, Costco has Kirkland, Sears has Kenmore, Best Buy has Insignia. The list is endless. Seems the bill is essentially once your market cap hits $600b, you need to be split up.
njbr
njbr
2 years ago
Reply to  KidHorn
Tesla cap at $800 billion?
Mish
Mish
2 years ago
Reply to  KidHorn
Seems the bill is essentially once your market cap hits $600b, you need to be split up.
Carefully worded to hit 4 names without naming them
anoop
anoop
2 years ago
new legislation that may never pass.
ajc1970
ajc1970
2 years ago
If it would split 4 of our largest tech companies, then there is no way it will pass.

Floating it, however, is a good way for Congressmembers to increase their campaign receipts from those 4 companies.

Zardoz
Zardoz
2 years ago
Reply to  ajc1970
That antitrust suit worked great to get Microsoft making campaign donations.

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