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Completely Redefine the Game

President Trump will be "returning to social media in two or three months" with "his own platform" that will "completely redefine the game" and attract "tens of millions" of new users. 

As far as "redefining the game" goes, I would say almost no chance. 

But who gets gets to decide? And on what basis? Trump will of course say he redefined the game.

A Fan Prays

Someone Delusional About Vast Majority

Subscription Model?

A Cynic Responds

The idea of Trump social media platform sounds as viable as Trump Steaks, Trump University, Trump Casino Atlantic City... how long can one discuss 'Her emails' or 'Voter Fraud'?

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The above comment sums up my opinion too. 

Trump's Tweets had meaning as president. The media loved to rip them or discuss them. 

Now? On a New Platform? 

It's not impossible. But it's far more likely success will be in the eyes of the beholder. 

What's the Measure of Success? 

Users? Ad revenue? Subscription income? Actual profit? Trump's say so?

Those who love Trump will see this as a huge success no matter what it does. Those who hate Trump will find a way to criticize it. 

Assuming it this new media even happens, let's see how it does for users, engagement, ad revenue, income, and profit.