A $5 Meal Deal at McDonalds, Price Wars Also at Starbucks, Walmart, Target

Still more signs of consumer exhaustion are evident in tactics by McDonalds, Starbucks, and other chains’ attempts to woo back customers who said no more to rising prices.

Free Fry Fridays and a $5 Meal Deal

Quartz reports McDonalds Introduces Free Fries Fridays to Win Back Inflation-Weary Customers

McDonald’s announced Thursday that customers who spend a minimum of $1 on Fridays will receive free fries with their order, as part of its effort to win back inflation-scorned customers.

“We heard our fans loud and clear — they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” Joe Erlinger, President of McDonald’s USA, said in a statement announcing the initiative.

The Chicago-based fast-food giant said that the french fry deal is only for customers with the McDonald’s app, which is free to download, and will run through the end of 2024.

It also said its much-hyped $5 deal will begin on June 25, allowing customers to order a small fries, 4-piece Chicken McNugget, a small soda, and choose between a McDouble or McChicken sandwich for just $5. That deal is scheduled to run through the summer at select locations.

Price Wars

Also note Amazon, Walmart, and Big Retail’s Race to Cut Prices

Amazon, Walmart, Target, and others are all duking it out with discount deals — and with each markdown, they hope their bargain will be the one to win over inflation-weary consumers. While some retailers say they’re cutting prices to give shoppers deals, the efforts clearly align with the companies’ needs to offset declining sales as inflation remains elevated. In recent weeks, a slew of quarterly earnings reports and other company announcements have underscored the extent to which customers are chasing deals and how quickly retailers are taking action.

“Retailers respond when consumer sentiment seems to hit a tipping point,” said Jerry Sheldon, vice president of technology at the market research firm IHL Group, referring to inflation’s impact on American families. “The entire supply-demand and cost sensitivity tipping point is quite fragile it seems, and no retailer wants to be positioned as a price outlier from their self-defined peer group.”

Wait a second. Didn’t economists tell us wages were rising faster than prices? If so why don’t consumers have more to spend?

Starbucks Woos Customers With Major Deals

And for the first time in years, Starbucks Woos Customers With Major Deals

In an attempt to rebuild slumping customer numbers Starbucks is now offering a selection of special deals – a promotion the popular coffee chain has avoided for decades.

The Seattle-based operator is currently offering several promotions, including discounts, buy-one-get-one-free deals and supersize perks for loyalty customers.

Starbucks has long marketed itself as a premium coffee chain, though its prices tend to be on the high side, something that has not been helped by surging inflation in the US – resulting in more Americans opting to eat at home or ditch special treats.

A grande Caramel Frappuccino is typically listed at around $5.65 on the chain’s menu, though a single iced coffee with extra syrups and foams can cost around $10 at full price.

According to Starbucks, its traffic dropped 7 percent in the three months ended March 31 from the prior year, the biggest quarterly decline since at least 2010. Its active loyalty-rewards users decreased by 1.5 million between December 31 and March 31.

Earlier this month, for the first time in more than a decade, the chain began offering bundles of coffee and breakfast food starting at $5. “50% off a drink. It’s on,” Starbucks said in a recent email to customers. “Keep checking the app all summer for more deals heading your way.”

A $5 meal deal at Starbucks too, fancy that. I cannot comment on meal deals at Starbucks because I have never been to one.

However, I can ask: How many people think as I do that McNuggets are inedible pieces of fried fat?

Returning to Starbucks, even if I did drink coffee, I would not pay $10 for it.

McRib Flashback

On February 2, 2013, I commented Yum! The McRib is Back, Get Yours Today (After You Find Out What’s In It); The Secret’s in the Sauce!

McDonald’s McRib is famous in some circles for utilizing what’s known as ‘restructured meat’ technology. Since McDonald’s knows you’d never eat a pig heart, tongue, or stomach on your plate, they decided instead to grind up these ingredients and put them into the form of a typical rib. That way, consumers won’t know what they’re putting into their mouths. As the Chicago Mag reported, the innovator of this technology back in 1995 said it best:

“Most people would be extremely unhappy if they were served heart or tongue on a plate… but flaked into a restructured product it loses its identity. Such products as tripe, heart, and scalded stomachs…”

So in other words, it’s not actually a rib. Instead, it’s a combination of unwanted animal scraps processed down in major facilities and ‘restructured’ into the form of a rib. Then, 70 additives, chemicals, fillers, and GMO ingredients later, you have a ‘meat’ product that tastes like ribs.

I sure hope that whets your appetite, because as we all know “Parts is Parts”.

By the way, I have no idea what Wendy’s did to their chicken sandwich but whatever it was, they ruined it. The new batter tastes like Elmer’s glue.

This happened in 2020 when it replaced the Homestyle Chicken Sandwich with the Classic Chicken Sandwich. But other than the now inedible coating, at least a Wendy’s chicken sandwich is still one part.

Breadsticks at Olive Garden Highlight Financial Strain on America’s Middle Class

In case you missed it, please see my June 20 post, Breadsticks at Olive Garden Highlight Financial Strain on America’s Middle Class

Traffic at Olive Garden is up 3.9 percent but but same store sales are down 1.5 percent. Are people filling up on unlimited breadsticks? Drinking less wine?

Retail Sales Were Very Weak in May Counting Negative Revisions

Nominal and Real (inflation adjusted by the CPI) retail sales chart by Mish.

On June 18, I commented Retail Sales Were Very Weak in May Counting Negative Revisions

If someone tell you the consumer is strong, please have them read this post. The strong consumer is all a mirage of inflation.

Discretionary Spending

All of the articles in this post have one thing in common. They are all about discretionary spending.

Consumers are tapped out and that is the first, if not only thing consumers can cut back on.

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RonJ
RonJ
1 year ago

“Free Fry Fridays and a $5 Meal Deal”

I remember the ads which proclaimed getting change back from a dollar at McDonald’s. I remember Neil Diamond singing a new song in which he sang that the rent in L.A. was low.

whirlaway
whirlaway
1 year ago

Wait a second. Didn’t so-called libertarian economists tell us that these corporations were in fact, forced to raise their prices? If so, how are these corporations going to stay in business after cutting prices?

RonJ
RonJ
1 year ago
Reply to  whirlaway

The Arby’s on Sunset Blvd. in Hollywood just shut down this past week. What will cutting prices do to McDonald’s stock price? FF restaurants are affording CA’s $20 min, wage in part by layoffs and cutting worker hours, as well as investing in automation, to make staff cuts permanent.

Last edited 1 year ago by RonJ
Ric
Ric
1 year ago

They can’t serve fast enough to increase sales. Been to a McD lately? 5 min to even order.

Sunriver
Sunriver
1 year ago

Maybe Diabetes cases will go down?

Lisa_Hooker
Lisa_Hooker
1 year ago

Exactly what the obesity-saturated US needs – free fries.
Oh, and Mc-polyunsaturated free-radical-loving nuggets.
Not to mention the 8 HEAPING teaspoons of sugar in a medium Coke.

Tenacious D
Tenacious D
1 year ago
Reply to  Lisa_Hooker

“Not to mention the 8 HEAPING teaspoons of sugar in a medium Coke.”

AKA Diabetes water

Zero Gravity
Zero Gravity
1 year ago
Reply to  Lisa_Hooker

Can’t imagine the sodium level. Probably off the charts.

Van down by the river guard
Van down by the river guard
1 year ago
Reply to  Lisa_Hooker

But big pharma has a pill for that. Ask your doctor about Eatjunktia. It only causes a little vomiting and diarrhea and maybe cancer. But despite all that messy stuff, strong sales for fast food and big pharma are good for investments. /s

Counter
Counter
1 year ago

During the Nikkei bubble in the 80s firms looked for market share over profits, they failed.

Jon
Jon
1 year ago

“Didn’t economists tell us wages were rising faster than prices? If so why don’t consumers have more to spend?”

I suspect the consumers who regularly eat at McDonald’s and Wendy’s are tapped out. Those with a little better brains who avoid these types of places are doing much better.

Casual Observer
Casual Observer
1 year ago

The higher priced stuff around me is closing. The lower priced stuff is booming.

Doug78
Doug78
1 year ago

Do you live in the Bay area?

Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  Doug78

Bay leaves?
Or Old Bay?

Casual Observer
Casual Observer
1 year ago

It’s not fast food. It’s good food quickly.
https://www.youtube.com/watch?v=uh5XRbCjpmU

Call_Me_Al
Call_Me_Al
1 year ago

Remember the arm waving about ‘pink slime’ nee ‘finely textured beef? Did you learn about “meat glue” back then too?

Boneless products are essentially mcnuggets.

https://www.rd.com/article/meat-glue-ingredient-youre-eating/

Fast Eddy
Fast Eddy
1 year ago
Reply to  Call_Me_Al

Boneless chicken wings… chicken guts….

Doug78
Doug78
1 year ago

You are what you eat.

Call_Me_Al
Call_Me_Al
1 year ago
Reply to  Doug78

And you are what you eat ate.

Walt
Walt
1 year ago

So prices going down is bad?

I’m so confused.

Doug78
Doug78
1 year ago
Reply to  Walt

Junk food becoming more affordable is not a good thing.

Richard S.
Richard S.
1 year ago

I just came here to say that the McRib is, literally, Spam with BBQ sauce. You can make your own McRibs at home anytime by carving the “rib” profile out of spam slices. Here’s a link to a how-to video:

https://www.facebook.com/watch/?v=729721600568194

Last edited 1 year ago by Richard S.
Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  Richard S.

As a fan of really marvelous Hawaiian Spam dishes, you are doing a great disservice to Spam. I do not believe McRibs have the quality of Spam.

Rjohnson
Rjohnson
1 year ago

it would be funny if they had a “biden value menu’ listing.

3 cheeseburgers
2 small frys
1 drink

Feeds family of 5.

NoTrumplover
NoTrumplover
1 year ago
Reply to  Rjohnson

Well then let’s get a Trump meal. We’ll order $1000.00 worth of food from a small family run business and walk away paying 30 cents on the dollar.

steve
steve
1 year ago

Too late.

steve
steve
1 year ago

When will they lobby for Food Stamp fast food vouchers?

rjd1955
rjd1955
1 year ago

Biden tells me inflation is under control, so I’ll have to go with what the head-man says. (sarc)

VeldesX
VeldesX
1 year ago

Hearts & tongues for dinner?! **shudder!** Oh wait. We used to have those in grandma’s chicken soup. I actually went out of my way to fish out the hearts from the pot (trading up the liver pieces).

I’d [jokingly?] tell my kids that McNuggets are made of feet & feathers but they’d just shrug their shoulders. And I reckon that’s a good thing. All my life I got lectured on how good the Indians were to use the WHOLE buffalo. Skin for teepees, bones for tools and frames, guts for bowstring, etc., while lazy American consumers blew them all away from the comfort of their Pullman carriage and didn’t give a whip about waste. Well, loving & caring International Corporations are finally helping us all care a little more, even without knowing it! Now we can eat the whole buffalo, horns & all, even though we think its pork rib. Brilliant! (I wonder if they can do the same thing with crickets & grasshoppers?)

Doug78
Doug78
1 year ago
Reply to  VeldesX

Beef tongue is great!

Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  VeldesX

Ah, for some haggis.
The best of whole grain and offal.
Chopped lungs and a bit of tripe.

Last edited 1 year ago by Lisa_Hooker
Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  VeldesX

Did I mention steak and kidney pie?

Laura
Laura
1 year ago

Sales at all these stores will continue to decline. People can’t buy what they don’t have money or credit to pay for. Many people don’t have disposable income. I know families that can only buy groceries at Aldi as that’s all they can afford.

Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  Laura

That’s why I am developing the American Entrepreneur Start-Up Kit.
With 2 black balaclavas, 2 pairs sunglasses, 2 #6 paper bags, a stopwatch, a 9mm Glock and a selection of pre-printed notes for appropriate circumstances. .

It is getting darker.

Last edited 1 year ago by Lisa_Hooker
Ben
Ben
1 year ago

Corporate conglomerates suck supporting them is a bad ides. $12 combo meals, 3.50 for black coffee, $13 6pack for light beer. I live in a rural area my small local grocery is cheaper than super Walmart 20 minutes away. The shopping experience at those places is horrific. Prices at these chain stores are very high while quality at those (restaurants) is crap. There serving you garbage at $16 dollars a pound.

DJones
DJones
1 year ago

I would bet that the number of FRIES at McD’s are half of the size of the ones I bought in Illinois in 1966.

I do not eat fast food. We were kids with Hot cars and the Babes in my Farming town all hung out at McD’s. We “peeled out” to gain attraction.

I never got laid from any girl at McD’s. It was my Voice Teacher’s Oldest Daughter who showed me Mrs. Robinson’s moves.

I was 17 and she was 20. I lost my virginity and left Illinois for CAL. CAL was the promised land back then and I loved arriving there.

DJones
DJones
1 year ago

I am a Keyboard Shopper.

I needed a new Acoustic Guitar Pickup because my built-in one stopped working, and I needed one for a live Concert in Mid-May. So, I sprang into action and decided to go with a SOUND HOLE pickup.

AMAZON: $19.99
Walmart: $22.99

SAME EXACT MODEL direct from China via TEMU:

$1.29. So, I ordered two flashlights (rechargeable, USB connections) and two other needed items to make the $15 (no shipping) minimum and it works great.

Thus, the only problem with TEMU is shipping time but arrived in 9 days. NO PROBLEM.

Pickup was what I needed and when I have time to drop that Martin off to my Luthier, I will have a new internal pickup re-installed. EXPENSIVE, though.

Stuki Moi
Stuki Moi
1 year ago
Reply to  DJones


AMAZON: $19.99
Walmart: $22.99
SAME EXACT MODEL direct from China via TEMU:
$1.29.

This is the next shoe to drop in “American” retail. Screwed over like that, American customers won’t accept being barred from talking more directly to Asian suppliers for that much longer. And it’s not just China/Asia: Even coffee “farmers”/cooperatives, are now starting to roast and package up their own beans, rather than leaving 80+% of the retail price with US roasters.

In the US, there are now SOOOOOO many leeches who; in cahoots with the junta; demand a cut from anyone attempting to do anything gainful in the US, that pretty much the only game in town, is now to keep as much of the supply chain as possible outside America, for as long as at all possible. Only shipping final assemblies directly, on an order per order basis, to end users.

There is, no doubt, some not so small fortunes to be made in making that sort of “millions of different suppliers spread across China, shipping billions of individually ordered items to millions of dispersed end users in America” efficient, quick and reliable. But it’s not a trivial problem. And with Temu already being able to offer free shipping, all the way from there, on only $15 worth of merchandise which cannot possibly have much markup at the prices they are selling them for; I’m afraid solving riddles like that, has already progressed past my aging braingrade.

Also: The damage won’t just be to “Amazon”. But also to US “premium” branded goods. Once the flood gates of 2-10+ times better; and always improving; price/performance open and become known to increasingly destitute Americans, huge markups based on nothing but now-irrelevant brand names will come under serious pressure as well. The stuff for sale in China, is mostly at least as good or better than US brands. Chinese consumers are as wealthy, at least, as Americans now. And demand no less quality than here. That was not the case as little as a generation ago. But now; if anything; they’re more picky, since they are so darned spoiled for choice and retail is so insanely competitive there.

Fast Eddy
Fast Eddy
1 year ago
Reply to  Stuki Moi

Temu is massively subsidized by the CCP… obviously.

Stuki Moi
Stuki Moi
1 year ago
Reply to  Fast Eddy

Of course.

Every single company is subsidized in China. Car makers, phone makers, chip makers, ship builders…..

No company has to create any value required to pay for all the subsidies. Scary Hobgoblin CCP just magically pays for it all; to the tune of what must add up to trillions, considering all the companies and industries that innumerate backmarkers in the world’s incompetent idiotopias insists are being subsidized (“obviously”) by all the Santa Claus wealth the CCP is able to conjure up out of thin air.

And, “we, the innumerate, illiterate, incompetent, dumb, useless and worthless” “know” this. Since, how else could Could Chinese manufacturers possibly compete with manufacturers stuck in a place like America; where 90+% of all wealth anyone creates has, for over 50 years, been forcefully redistributed to complete idiots who takes no part in producing anything. But who instead live solely off of The Fed and kangaroo courts and a tyrannical terror state robbing the few who bother trying; in order to hand the idle, useless, leeching riffraff billions and trillions of pure theft; under guise of nonsense as trivially idiotic as “making money off my home”, “making money off of ‘owning assets’”, “lawsuits”, mandates, regulations and ALL the rest of the 100% purely destructive pathologies-and-nothing-but which is all that is currently left of The once-was West.

But yeah,man!: If those Chinamen can outcompete companies stuck funding such a systemic insult to even basic literacy; they must obviously be “subsidized” by those CCP party members Santa Claus and The Tooth Fairy. Obviously.

Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  DJones

A Martin Luthier is king.
Sorry.

Michael Engel
Michael Engel
1 year ago

I buy senior coffee for $1. MCD don’t need me and I don’t need MCD. On the cup order #1,500. 1,500 x $8/meal x 7 days/week x 52 weeks ==> $4.4 millions. MCD can pay higher labor cost. DD, the same. MCD cut price to cannibalizes the weak hands. Too many imitators sell the same stuff.

TexasTim65
TexasTim65
1 year ago
Reply to  Michael Engel

I doubt the average customer order is $8 at MCD. A lot of people just stop in for a coffee or a couple of items on the dollar menu.

On top of that your 4.4 million revenue assumes that the input costs (cost of ingredients, cost of building, cost of utilities) are free and that they don’t pay taxes (sales tax, on profits, property taxes etc) or insurance (business, building etc) or have loans or franchise fees etc.

There is a reason they created the App and are phasing out employees left and right. It’s because they have to.

Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  TexasTim65

Besides, an app lets them in to look around at what’s not locked down.

Woodsie Guy
Woodsie Guy
1 year ago

Restaurant food is rarely good for you. It’s convenient for sure, but generally full of all sorts of preservatives and salt. I rarely eat out, and when I do it is soley for the convience factor. Fast food places are generally no go locations for me. The food is awful.

Fivebucks (what I call Starbucks since most everything on the menu is at least $5) is a rip off. Same thing applies Dunkin Donuts.

I’ve come to the conclusion that many people simply don’t like thier hard earned money. They’d gladly piss it down the toilet (literally) when buying ridiculously priced sugar laden lattes and coffee concoctions. Makes no sense to me, but to each thier own.

Last edited 1 year ago by Woodsie Guy
Thetenyear
Thetenyear
1 year ago

Behind every $5 Meal Deal is an aggressive campaign to cut costs. They are desperate to keep share while maintaining margins. They will cut corners and quality could suffer. You might not see Boeing type problems but there will be issues.

Also, expect the next tier of restaurants(think Olive Garden) to cut prices as well to keep from hemorrhaging customers to the likes of McDonalds.

Woodsie Guy
Woodsie Guy
1 year ago
Reply to  Thetenyear

The wife and I went to the Olive Garden a few months ago for our rare eating out excursion. We got the unlimited soup and salad meal. The waitress was so overwhelmed with tables she returned to our table once after we had received our food…to give us the check. We got one bowl of soup each and that was mostly broth. I didn’t care much for the Olive Garden to begin with, but after that experience we won’t be returning.

I agree with your statement above about cost cutting affecting quality. Service quality is in the toilet, and I expect it to get worse before it gets better.

jrunner
jrunner
1 year ago

Our society is obsessed with talking about fast food. As if it’s important.
lol

Stu
Stu
1 year ago

The business model for low cost, fast food, is dead. You can thank the Feds as usual, for screwing things up once again! The need to pander for votes through gimmicks and tricks, is fading fast.
This time they pander for votes by increasing the “Minimum Wage” to a level so high, it’s completely shattered the Word: Minimum from existence. They now refer to it as “A Living Age” and at $20.00 PH or (2,080 hrs worked X $PH = Yearly Pay (FT)), so in this case it is $20 X 2,080 Hrs = $41,600.00 Per Year in Pay.
So they have taken one of the most simplistic job available in America, and turned it into a living wage. A couple can now work full-time at DD, McDonalds or any fast food place, and earn a whopping total of $83,200.00 Per Year. What absolute Fool out there, wishes to seriously tell me that’s Sustainable… I know people that have worked there entire life’s doing jobs way more important, way harder, and way more challenging for far less, and have never made this sort of money. Certainly not for placing a sandwich in a bag and handing it to a person out a window.
So now what? You going to pay Non-Doctors $200,000.00 Per Year to assist the actual Doctors, that now make $500,000.00 Per Year? Maybe they plan on paying the Doctors the same as the kids at McDonalds, as it is now a “Living Wage” after all…

$1 Fries won’t get it done, and neither will the other gimmicks that they try. It’s not worth it anymore! Eat at home! They can woo customers back by dropping prices back to a $1 menu, but they will have to cut the pay of the workers to do so. Let’s see how that works out for them… my guess is they start closing the slower stores first, and then the saturated areas thinned out next, and then the closures of the good stores will follow. What can’t continue won’t, and that’s simply reality.

“We heard our fans loud and clear” — NO THEY DIDN’T AT ALL!!!

“they’re looking for even more great value from us, and this summer that’s exactly what they’ll get,” – NO THEY WON’T!!!

– If someone tell you the consumer is strong, please have them read this post. The strong consumer is all a mirage of inflation.
> Precisely!

– All of the articles in this post have one thing in common. They are all about discretionary spending. Consumers are tapped out and that is the first, if not only thing consumers can cut back on.
> Eating at home becomes a no brainer out of need, and not desire, and that’s a fact!

Lisa_Hooker
Lisa_Hooker
1 year ago
Reply to  Stu

Stu, it just occurred to me that if you divide the $15/hour minimum wage by 10 –
we’re back to the $1.50/hour wage we had for years.

This won’t apply in the future as the right=hand side of the curve is now approaching the vertical.

Fast Eddy
Fast Eddy
1 year ago

The important thing to understand here, is that finite resources always had the annoying tendency to run out — no matter how carefully we husband them. In our case that meant that we were forced to go after ever more energy expensive to mine stuff. First, we went after the easiest to get minerals, like copper and gold nuggets lying around in shallow river bends. Then, when those tasty nuggets ran out, we picked up a shovel to dig up the shore. Then we went up the mountainside with a pickax and a horse-drawn cart to open a small mine.

Then we invented steam engines to pump the water out from those mine-shafts going deeper and deeper… Till we ended up blowing up entire mountains, hauling ever poorer quality ores on ever larger trucks; carrying their load to ever larger mills using ever more fuel, ever more (pumped) water and ever more toxic chemicals to leach out an ever meager amount of copper per ton of rock. Note, that this is an ever accelerating process, as we not only needed to mine more material than ever year after year to keep up with growing demand, but we also had to do this at an ever increasing energy cost per unit.

https://thehonestsorcerer.substack.com/p/could-we-go-back-to-the-1950s-please

Fast Eddy
Fast Eddy
1 year ago

How come that we always end up discussing how to do what we do differently — like how to become sustainable, or how fast should we “transition” to “renewables” etc. — and never ever if we should abandon this model of a civilization altogether? What would it take to leave behind the concept of an industrial society and start with a clean slate…? I get that we need continuity. I also get, that abandoning what has “worked” so far is risky, and will inevitably lead to losses (and often to quite significant ones). I also get, that there is a certain sense of nostalgia, driven by the notion that if we could somehow go back to the consumption levels of the 1950’s, everything would be fine again. But would that really help, or just prolong decline somewhat?

Deep inside, most of us know already that there is no going back. In order to forge a realistic vision of the future we cannot rely on nostalgia. We need to better understand reality, and know what is possible and what is not — even if it leads us to conclude that this civilization cannot go on for much too long. I know that this is a bitter pill to swallow… Imagining a future which sounds nice and acceptable, but that which is physically unattainable in the end, might ease the anxiety for a while, but it will also prevent us from working towards a realistic vision.

Take the idea of going back to a 1950’s level of consumption for example. Earth’s population was 2.5 billion then. Now it’s past eight. Biodiversity, on the other hand, was much higher than today: fish stocks, forests, insect populations, many birds and mammal species were all in an incomparably better shape than nowadays. The rapid degradation of the environment known as the great acceleration hasn’t even started in earnest yet (although there were quite some worrying signs already). 

On the resource front we have just discovered one of the biggest oil reserves on the planet (the Ghawar in Saudi Arabia), and there were plenty more giant fields to be found. Conventional petroleum production in Texas and all around the globe was still ramping up. Oil, the lifeblood of this civilization was cheap and plentiful — and most importantly: required very little effort (or energy expenditure) to get. Most of the wells required only a modest investment (say one unit of energy) to produce prodigious returns, sometimes as much as a hundred units. 

The same goes to other minerals — like copper, coal and sand — resources which are experiencing serious bottlenecks and very poor future prospects today. Back in 1950 we could get all the minerals and energy we needed at a minimum to low investment cost — hence the unprecedented economic growth, a hallmark of that era. Something, which has become impossible to recreate using today’s resources requiring orders of magnitude higher energy investments to get. So, even if each and every one of us (especially in the global north) could go back to a 1950’s level of consumption (no electronics, no A/C, smaller houses, and lot less clothes, furniture etc.) we would still require much more energy to maintain the very same lifestyle our parents and grandparents enjoyed. 

https://thehonestsorcerer.substack.com/p/could-we-go-back-to-the-1950s-please

Michael Engel
Michael Engel
1 year ago

A 5,000 year food : Matza, an unbleached wheat flower : 120 cal, carb 9%, fat :0%, protein 4%, no salt, no sugar, no chemicals. From Walmart online.

TexasTim65
TexasTim65
1 year ago
Reply to  Michael Engel

Love Matzah Ball soup!

Some great Jewish deli’s here in South Florida to get it at.

Avery
Avery
1 year ago

“…imagine if you will a country which existed before these establishments…”

Patrick
Patrick
1 year ago

They already offer a 2-fer $3.99 where you can get a McDouble and 6 piece nuggets. Toss the sugary drink, get less fat, save a buck. Or skip that altogether and get outside, breath the air, burn some calories, relax mind and body.

Doug78
Doug78
1 year ago

The problem Starbucks has is that its prime demographic is aging and no longer has the extra bucks for overpriced coffee since they now have to pay for their mortgages, kids and all the great things that come when you enter into middle age.

Michael Engel
Michael Engel
1 year ago

Start your day with two egg Mcmuffin for $5. Is that’s all ?? “Have a great day”. Apps save time and money. MCD window #1 takes cash, c/c and ATM. Apps increase speed and productivity. The cost of fries – carbs, salt, and fat – is lower than the cost of labor. In the slow periods window #1 is closed. Apps reduce pressure on window #2 and the kitchen. The cost of sugar, salt is low. Junk food restaurants add a lot of salt and sugar to hook us. Oversized meals and drinks are not for free. We are addicted from age 5Y.

Fast Eddy
Fast Eddy
1 year ago

Others aren’t so sanguine and point to statistics from the U.S. Center of Disease Control that show mortality rates alarmingly rising for different categories. For example, younger adult mortality rates are up more than 20% in 2023, the CDC said. Cause of death data show increased cardiac mortality in all ages.

Chow said there’s a real question of whether the insurance industry can sustain the enormous payouts the excess mortality rates will dictate.

“The real concern for life insurers lies in preparing for an unexpected wave of death claims and the impact on their assets under management,” she said. “Do they have enough reserves to weather these outflows, given the excess deaths? It’s not just about death or health. It is about the industry’s ability and readiness to manage this monumental outflow.”

Capgemini just published its World Life Insurance Report that revealed the upcoming largest inter-generational wealth transfer in history that is expected to cause a massive outflow of nearly 40% of life insurers’ assets under management (AUM), totaling $7.8 trillion, by 2040.

“When we factor in the rise of payouts on death claims, the magnitude of the situation demands urgent attention by the industry,” the report said.

https://insurancenewsnet.com/innarticle/excess-mortality-continuing-surge-causes-concerns

Fast Eddy
Fast Eddy
1 year ago
Reply to  Fast Eddy

I have 3 close friends with heart damage due to the shots…. all of them were very healthy (one is a pro hockey player in Europe) … two have severe myocarditis… one had a heart attack… all literally within hours of their first or second shot…

https://openvaers.com/covid-data

Doug78
Doug78
1 year ago
Reply to  Fast Eddy

None of my friends or family had a problem with the shots besides soreness for a few days.

Fast Eddy
Fast Eddy
1 year ago
Reply to  Doug78

the one friend who had the heart attack also has turbo cancer… he’ll be dead soon.

What happened was he took his shots — and that gave him turbo cancer… he was a very healthy fit man with no history of cancer in his family … the doctors were confused because the cancer he has is normally associated with bad lifestyle choices….

He’s about to start chemo and they top him up with a booster… this is standard procedure since covid… gotta make sure you are protected from covid right (even though the shots don’t stop covid)

BANG!!! soon after he has a heart attack. They do a full cardio on him checking for blockages… nothing. Again they are confused… they tell him the chemo caused the heart attack

When he told me that the first thing I did was google that — chemo can damage the heart but it does NOT cause heart attacks…

Last I saw him (he lives in another country and we visited)… he was urging me to get the shots… I’m looking at a double vax injured dying man… knowing he’s killed himself… what do you say to that?

I said nothing….

My point here is that people are vax injured… but because they believe the vax is safe… they are not vax injured…

Duh.

Feel free to take more boosters though ignoring this… Stay Safe! (registered TM of Pfizer hahaha)

Fast Eddy
Fast Eddy
1 year ago

What Cannot Continue – Will Stophttps://fasteddynz.substack.com/p/what-cannot-continue-will-stop

We are very close….

Rjohnson
Rjohnson
1 year ago

Although I dont do jumping jacks for McDonalds food(eating it regularly would prevent that anyhow) I do like Mcdonalds for a few reasons:

  1. I grew up on it. The egg mcmuffin blew our minds.
  2. “most” of the locations has sufficient help and mgmt watching over to assure I don’t get the spit supreme.
  3. It’s usually faster because of #2
  4. I would like to applaud Mcdonalds in my local area for bucking the covid BS FINALLY and staying up late or in some instances 24 hours.

I also like their frys thoh they aren’t as good as they used to be. I go to Mcdonalds 2 to 3x a week as I have a busy schedule and often I don’t feel like screwing around wondering what i’m going to get or how long it’s going to take elsewhere.

Also, gmo’s be damned, been eating mcribs for decades I love those things.

JakeJ
JakeJ
1 year ago
Reply to  Rjohnson

The fries were ruined by the liberal vegans. Time was when they were fried in tallow. When I was a kid, we liked the fries at least as much as we liked the burgers.

Fast Eddy
Fast Eddy
1 year ago
Reply to  JakeJ

How do you feel about Ozempic?

Many people see it as a solution to their inability to lead a healthy lifestyle.

Laura
Laura
1 year ago
Reply to  Fast Eddy

Have you read about the side effects of this and what it’s made of? May as well be in the same category as the clot shots.

Fast Eddy
Fast Eddy
1 year ago
Reply to  Laura

I forgot to add the sarc tag … 🙂

Stu
Stu
1 year ago
Reply to  Laura

Excellent point Laura, and I have noticed as well. I have also noticed that nearly every new drug they are creating, to shoot into our veins, have more side effects than the issue you are trying to resolve.
Maybe this is the “Medicinal Scam” I heard was coming, quite awhile back, in some articles here and there in passing…
Hook you on the drug they push, and then watch you gain unwanted, and unneeded side affects. Then have the industry push the cure for the side affects. As your side affects subside, new ones will emerge, and then you will be pushed to take the cure for those.
The plan/trick, is to circle you back to the side affects you started with, and get you back onto that cycle of cures and rinse/repeat. As this provides a steady stream of income for the drug industries to keep up the charade, until your taking “Clot Shots” without even aware your doing so, but hey, your side affects are gone, so your happy “In the Moment” which is all they need for the steady stream of income to continue…

Maybe?

Fast Eddy
Fast Eddy
1 year ago
Reply to  Stu

We need to stop hating Big PharmaEveryone wants a solution in a pillhttps://fasteddynz.substack.com/p/we-need-to-stop-hating-big-pharma

Fast Eddy
Fast Eddy
1 year ago
Reply to  Rjohnson

I would be ok with your ‘be damned’ attitude … except when people live like this … that drives up my private health insurance premiums…

I also do not generally give any f789s if people want to repeatedly inject the toxic Covid Vaccines… but when they get injured… and require hospitalization … that also drives up my costs… and bloats out the hospitals…

Phil
Phil
1 year ago

Mish has tasted glue… should we be worried?

Frederick
Frederick
1 year ago
Reply to  Phil

Not till he starts sniffing it I guess

TexasTim65
TexasTim65
1 year ago
Reply to  Phil

Unless you were somehow born as an adult, you’ve eaten glue as a kid at least once 🙂

Ursel Doran
Ursel Doran
1 year ago

The head of COSTCO had a public press release out a few days ago on anticipated drop in gross and net income.
Buying three pound bags of coffee beans at COSTCO at a nice price reduction.
Looks like the dreaded D word has arrived and is just beginning.. DEFLATION!!

Fast Eddy
Fast Eddy
1 year ago
Reply to  Ursel Doran

Followed by the I word… Implosion

babelthuap
babelthuap
1 year ago

Fast food was great in the 80’s. Even 90’s. Good jobs for teens, cheap prices and I don’t even recall one incident of unruly customers. Even the commercials were original:

https://www.youtube.com/watch?v=5CaMUfxVJVQ&t=2s

Unfortunately all good things must come to an end. Mostly adults and adult former criminals working there, prices are unreasonable and fights break out weekly to include gun fights.

JakeJ
JakeJ
1 year ago

I had my first McRib almost 50 years ago on a spring break trip to Florida. I didn’t care what it was then, and I still don’t care now. The fucking thing was delicious, and it slid right on down. Whatever didn’t kill me made me stronger. Next time I see a McDs with a McRib banner, I am going in there.

But I will say this much: A year ago, we slummed it at an Applebee’s in a far suburb of Milwaukee. It was the only place with liquor, so why not. I ordered a half rack of ribs, and when it came to the table I wondered just how they managed to find a whole herd of dwarf pigs. One and done. Never again.

Just about a month ago, I stopped at a Subway in Albany, Oregon. First time in more than 5 years. Ordered a 6-inch veggie. It was still six inches long or thereabouts, but 1/3 thinner. Sneaky! Really, who do they think they are kidding? LOL

Same goes for the kids with the lemonade stand a coule days ago. A buck and a half for what I sold for a dime when I was their age. I swear it, we all eventually turn into our grandparents.

JakeJ
JakeJ
1 year ago
Reply to  JakeJ

More seriously, yesterday I was at Safeway and bags of Ruffles potato chips were 6 bucks, but 2 bucks if you bought at least 4 bags. Which is what they were worth, I guess. So I bought 4 bags. Oh, and Costco roaster chickens are God’s own gift. $5, half the price at the grocery store, 50% bigger, and a lot tastier. We’re going again tomorrow and I will buy 5 of them and freeze them. I raise a toast to the loss leaders.

Last edited 1 year ago by JakeJ
Fast Eddy
Fast Eddy
1 year ago
Reply to  JakeJ

I am curious… why do you eat potato chips?

Or any processed food.

TexasTim65
TexasTim65
1 year ago
Reply to  Fast Eddy

Nothing wrong with an occasional snack as long as it’s occasional and in moderation.

Not everyone wants to live a Mennonite lifestyle

Rjohnson
Rjohnson
1 year ago
Reply to  JakeJ

Love mcribs.

Screw Eat Young and Fresh.

Fast Eddy
Fast Eddy
1 year ago
Reply to  Rjohnson

Do you ride a mobility scooter?

Fast Eddy
Fast Eddy
1 year ago
Reply to  JakeJ

You are a symptom of why civilization is collapsing

Hounddog Vigilante
Hounddog Vigilante
1 year ago

i fully expect Starbuck’s franchise/store footprint to shrink/contract… just like McDonald’s & other over-exposed brands.

US consumer behavior is shifting dramatically & permanently. performance expectations based on historical data = foolish.

it’s a new world.

Patrick
Patrick
1 year ago

But you can get a $6 sugary fat drink at Sbux. Isn’t that a bargain?

Felix
Felix
1 year ago

I wonder whether fast food topping out is an echo of work-from-home. Fewer exit from home make for fewer fast food drive-bys.

Or a whether prepared meals from grocery stores and Costco cut in to the fast food market.

JakeJ
JakeJ
1 year ago
Reply to  Felix

Its topping out because the prices have skyrocketed. No one trusts the $5 meals.

Fast Eddy
Fast Eddy
1 year ago
Reply to  JakeJ

Nailed it!

A big bag of ‘food’ for 5 bucks… surely any sensible person would have to be concerned about the quality of the ingredients…

But then most people are stupid morons… dude – $5 sacks of food .. awesome dude… I’ll have two!

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