Car Wash is Big Business and Private Equity Is Going After It

Image from video clip below

With more people signing up for monthly deals, washing cars is a big money-making operation. 

The Wall Street Journal reports Private Equity Wants to Wash Your Car

The car-wash industry has become a hotbed of private-equity activity. Investors are now paying big prices for regional chains—as much as 18-to-20 times earnings before interest, taxes, depreciation and amortization, according to bankers involved in the deals.

Car washes held little appeal for private equity until recently. They were primarily cash businesses whose sales fluctuated with the weather and required multiple employees to be on site. When car-wash owners introduced prepaid wash memberships, revenue became more consistent and fewer employees were required to be on site. That made private-equity investors pay attention.

Subscriptions also mean much of the actual car-washing process is automated, which helps boost profits. Subscribers get a radio-frequency identification tag for their windshields that lets a machine read which package they have, triggering the right mix of cleaning and chemicals. A typical express wash needs only two employees working at a time, resulting in hefty operating margins of around 65%, excluding rent costs.

When Mammoth enters a market, it buys a dominant brand with multiple locations and then scoops up smaller players in those same markets, which it rebrands to match the bigger chain. Its car-wash brands include Swifty, Marc-1, Finish Line, Wiggy Wash, PitStop, Busy Bee, PureMagic and Silverstar, among others. It is also building new locations, which typically cost $4.5 million to $5 million a pop, including land.

Mammoth saves money by buying cleaning chemicals and other supplies in bulk. It has centralized customer service, recruiting, training, human resources and back-office functions such as payroll and accounting.

Car washes have become a hugely popular real-estate play for individual investors, said Jeff Lefko of real-estate advisory firm Hanley Investment Group, where car-wash deals now account for a significant portion of revenue.

“There is no other operation on a 1-acre site that can do $1 million to $2.5 million in sales and pocket half of that,” he said.

Car Wash | “Workin’ at the Car Wash, Yeah!” Theme Song

Here’s a musical tribute.

I had no idea what a cash cow the car wash business has become. And I am happy to provide a flashback to a hilarious 1976 movie.

Q: Is the car wash movie Car Wash still there?

A: The ‘De Luxe Car Wash’, an existing facility kitted out with all modern gimmicks, stood on the southeast corner South Rampart Boulevard at Sixth Street, near Lafayette Park, downtown LA. It’s since been demolished and replaced by a strip mall.

The above from Movie Locations.

I hazard a guess that demolishing the strip mall and putting back in the car wash would be a smart move.

This post originated at MishTalk.Com

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28 Comments
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Casual_Observer2020
Casual_Observer2020
3 years ago
It’s another membership scam.
KidHorn
KidHorn
3 years ago
I’ll bet many who get their car washed also have gym memberships. Just like my neighbors who regularly go to the gym and hire people to cut their grass. Why not kill 2 birds with one stone and do actual useful labor and save money in the process?
One of the best ways to workout is landscaping. Not only do you use muscles and burn calories, you get vitamin D from sun exposure. Have you ever seen a fat landscaper?
vanderlyn
vanderlyn
3 years ago
a good short in bad times. i’ve always lived in hoods where kids still wash cars for pocket change.
amigator
amigator
3 years ago
Seems like a pretty good indicator of a top in the market.
RonJ
RonJ
3 years ago
“The car-wash industry has become a hotbed of private-equity activity. Investors are now paying big prices for regional chains…”
Is this set to be the next Wall Street financial scandal?
Avery
Avery
3 years ago
Hi Mish.
As usual, the smart PE money already has next week’s newspaper. The Greens/Climate Change stooges are about to have local governments declare washing your own car in your driveway illegal.
There’s a drought somewhere!
Anybody in Germany want to comment? How Dare You…Wash Your Own Car!
8dots
8dots
3 years ago
The car wash is a great cash business, recession proof, inflation proof, employing poor illegal immigrants, no insurance & benefits.
Lately the cost of water and electricity is rising, but they don’t care. With 90K new IRS agents they have target on their back.
It’s a piece work business, plus tinsels and tips. The weather is a friend and a foe. A seasonal business like most.
No entry barrier for new franchises : pay wall street bankers entry fees, rent, maintenance and monthly commission. A new cash cow business that will soon reach saturation, like Speedways.
SleemoG
SleemoG
3 years ago
“Just hand your card to your car wash professional and have an A-1 day!”
Avery
Avery
3 years ago
Reply to  SleemoG
If Skylar would have tuned into Peter Schiff or Bill Holter they wouldn’t have had to bring any barrels out to the desert to bury.
Casual_Observer2020
Casual_Observer2020
3 years ago
Reply to  SleemoG
Lol. Most of these businesses exist to launder drug money.
Jojo
Jojo
3 years ago
Another business that will go the way of the dinosaur once self-driving cars become dependable and people opt to call for cars from a fleet as opposed to owning them.
But then private equity will of course move into the fleet business.
StukiMoi
StukiMoi
3 years ago
Reply to  Jojo
“…once self-driving cars become dependable”
All kinds of great things will happen, once magic becomes dependable. Instead of being just another scam employed to fool the easily so.
KidHorn
KidHorn
3 years ago
Reply to  Jojo
Won’t the same cars still need washing? And probably more frequently.
Lisa_Hooker
Lisa_Hooker
3 years ago
Reply to  KidHorn
Magic car paint will electrostaticly repel dirt.
Illegal migrants will clean your windshield and buff out your car.
Six000mileyear
Six000mileyear
3 years ago
The business model falls apart when droughts place restrictions on water use. Given the risk of drought and politics, I would not invest in any company with locations where there is a hint of overpopulation.
TexasTim65
TexasTim65
3 years ago
Reply to  Six000mileyear
I wonder about that too. Subscription based car washes have moved in and taken over some long time family owned places here in Florida. Lots of water here so no worries about restrictions on washing. But I wonder out West what is going to happen as water rationing is most definitely coming in the next few years.
I guess private equity will have sold out by then to another sucker.
Lisa_Hooker
Lisa_Hooker
3 years ago
Reply to  TexasTim65
I’ve been hearing that the more fresh water you suck out of Southern Florida the more salt water you get into your fresh water.
StukiMoi
StukiMoi
3 years ago
Reply to  Six000mileyear
It’s not a “business model” in the first place, as long as it depends on enough restrictions, corruption and junta intervention to allow existing players to keep raking 50% without new entrants almost immediately coming in and driving prices down.
Instead, it’s just another version of the same old racket: Free money to connected mediocrities so they can “buy” something. Then immediately have the junta make it impossible for more competent and efficient people to undercut the favored incompetent leeches. Nothing new to see. Just more theft, misallocation, redistribution from the competent to the connected, and decay.
Shrp-Blond
Shrp-Blond
3 years ago
Reply to  Six000mileyear
Most of the car washes here in LA already recycle their water.
KidHorn
KidHorn
3 years ago
Reply to  Shrp-Blond
Most use recycled water.
JackWebb
JackWebb
3 years ago
How sad is this?
kansasdude
kansasdude
3 years ago
The car washes/restaurants that are not a good idea are the ones in small rural towns like the one I live near. 800 people and guy builds a 6 bay unit with a truck bay. No one is ever there. Few years later nothing works. Long way to the top one quarter at a time. One of the local rednecks told me it was a good idea because it uses the same quarters over and over so any quarters you put into it are extra. Im still trying to wrap my head around that one.
Granted lots of restaurants are good in small towns but the ones that get me are the ones that fail dozens, literally, of times over and over and over and one of the locals decide to sink everything they have into it and try it again. There was a really good buffet on a busy intersection for years. She retired. Since there’s been about 10 bankrupt locals in and out of the building. The last was buying frozen burger patties from walmart and trying to sell them for $10 each. No kidding. This place is now used for storage and filled with junk. And the vacant car wash is next door.
The liquor store expanded. LOL.
Life in Rural America.
TexasTim65
TexasTim65
3 years ago
Reply to  kansasdude
“One of the local rednecks told me it was a good idea because it uses
the same quarters over and over so any quarters you put into it are
extra. Im still trying to wrap my head around that one.”
It’s a cash business. So they aren’t declaring income. Cash laundrymats do the same. They recycle the quarters in the change machine they own and control. They just take out the bills and declare about 1/10 as actual income. Rest is tax free.
shamrock
shamrock
3 years ago
Out of curiosity, I looked at Wiggy Wash, the monthly, unlimited use price is about the same cost as 1.5 single time washes. Someone could easily get their car washed twice a week. How can they make money off $19.95/month?
kansasdude
kansasdude
3 years ago
Reply to  shamrock
I wondered that also. Maybe they have other buttons you can push for extra fees.
Eric89011
Eric89011
3 years ago
Reply to  shamrock
It’s like the gym. Most people rarely use their membership, or don’t at all.
Zardoz
Zardoz
3 years ago
Seems like car wash service would be the first cut if money got tight… but people are kind of insane about car decisions….
astroboy
astroboy
3 years ago
If a car wash is good enough for Walter White it’s good enough for me.

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