Retail Sales Surge Most on Record But Number is Misleading

Those touting a V-Shaped recovery will point to today’s Advance Retail Sales Numbers

Advance Retail Sales 

Despite the surge, sales numbers are back to levels seen in late 2015 and early 2016. 

On a year-over-year basis, sales are  6.1% below May 2019. 

Total
 sales for the March 2020 through May 2020 period are down 10.5% from the same period a year ago. 

Far Better Than Expected

Still, the sales numbers are far better than expected. 

The Econoday consensus was +7.5% in a range of +2.3% to +12.3%.

5-Month Totals

  • Total: -4.7%
  • Motor Vehicles and Parts: -10.5%
  • Furniture: -18.1%
  • Electronics and Appliances: -19.3%
  • Building Materials: +6.7%
  • Food and Beverage Stores: +13.1%
  • Health & Personal Care: -2.4%
  • Gasoline: -16.7%
  • Clothing: -42.9%
  • Sporting Goods: -9.9%
  • Department Stores: -21.0%
  • Nonstore Retailers: +16.6
  • Food and Drinking Places: -22.3%

The big winners were online shopping (Amazon)  +16.6%, and food stores up 13.1%.

What’s Coming?

We had a big surge, but many people are still fearful of crowds. 

It will take a long time for restaurants, gasoline, and other items like hotel, airline traffic that are not in retail sales to recover.  

Stimulus Checks

People got money and spent it, but they also skipped mortgage payments and credit card payments. 

Those Out of a Job

There are still 20 million people out of work.

It is foolish to believe they will all be back working the same number of hours at the end of June. 

Fed vs Kudlow

Expect a Relapse

There are too many things that can go wrong and many of them will. 

The Fed does not expect a V-shaped recovery and neither do I.

Fade Kudlow. These numbers look far better than they are.

Mish 

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13 Comments
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mishisausefulidiot
mishisausefulidiot
5 years ago

The only thing that thwarts your thesis is sovereign defaults, or should I say the fear of sovereign defaults, which already exists, as 100’s of countries that can’t meet their debt obligations are begging the IMF and CB’s for help. Blue chip stocks, which are changing in the new normal, will be the safe haven.

Carl_R
Carl_R
5 years ago

My PPP money will be spent after this week, so I will be laying off 1-2 people next week. On the bright side, it’s not as many as the 3-4 I would have laid off, had I done it 8 weeks ago. Business is now only down 30-40% instead of 60-70%.

tokidoki
tokidoki
5 years ago

Still looks V shaped though!!! Darn I’ll have to apologize to Larry Kudlow for ever doubting the man.

I’ll just tell him that I’ve been misled by Mish 😉

Rbm
Rbm
5 years ago

Well the 1200 bought big screen tvs etc. i assume the up tick in retail sales were two months of putting off shopping. Ie kids shoes etc. see if it falls next month.

Flyoverstate
Flyoverstate
5 years ago
Reply to  Rbm

Why buy them with the $1200 when you can loot them from any store in a Major Metropolitan Area in the name of George Floyd and not get arrested? ;0)

Tony Bennett
Tony Bennett
5 years ago

Motor vehicle (and parts) went from $70 billion in April to $105 billion in May.

Courtesy of some extreme incentives. Cable ads I saw included 0% for 84 months (Nissan + Chevrolet) and 6 months no payments (Ford).

TimeToTest
TimeToTest
5 years ago
Reply to  Tony Bennett

Front loading is the name of the game.

And why wouldn’t it be. I think most businesses can’t see even 3 months in the future so take it now.

njbr
njbr
5 years ago

This is very long game with many issues yet to be resolved.

Anything upward right now is better than straight down.

anoop
anoop
5 years ago
Reply to  njbr

I agree it’s a long game. This is no time to be short.

Tony Bennett
Tony Bennett
5 years ago

“On a year-over-year basis, sales are 6.1% below May 2019.”

Adjusted Total sales

May 2019 … $516.965 billion
May 2020 … $485.545 billion

“Stimulus Checks

People got money and spent it, but they also skipped mortgage payments and credit card payments.”

Yes. Waayyy too much monkeying around to really extrapolate anything from May numbers. As stimulus wanes? As forbearance ends? As business finds out they might have to give back some of PPP money? As #cancelrent dies? And that is not even factoring a 2nd Wave.

No doubt more stimulus on the way. But House’s $3 trillion package DOA (especially extension of $600 / week for those on UE). Republican Senate / Trump are considering a $ trillionish package of tax cuts / infrastructure. In the long run maybe better, but not mainlining like checks to everyone for quick boost.

Sparkie4168
Sparkie4168
5 years ago

In addition to the stimulus checks, don’t forget about all those unemployment checks that were juiced up an extra $600 per week. For some low wage earners, that netted them more than their paychecks did when working. For those who live from check to check this provided funds for deferred essential purchases, and maybe even enough to buy some ‘wants’ beyond just the ‘needs’.

IIRC, that program terminates at the end of July, and the unemployment checks will drop to the regular, barely subsistence levels…..and August rent and mortgage payments will be due the following week.

LawrenceBird
LawrenceBird
5 years ago

Mish, you are too downbeat

The Fed’ll come out
Tomorrow
Bet your fiat dollar
That tomorrow
There’ll be Fed!

Just thinkin’ about
Tomorrow
Clears away the margin
And the losses
‘Til there’s none!

When I’m stuck with a trade
That’s down
And tanking
I just stick out my chin
And grin
And say
Oh!

The Fed’ll come out
Tomorrow
So ya gotta hang on
‘Til tomorrow
Come what may
Tomorrow, tomorrow!
I love ya tomorrow!
You’re always
A day
Away!

Six000mileyear
Six000mileyear
5 years ago
Reply to  LawrenceBird

I’d change the last line from “You’re always a day away!” to “You’re always a printing press/bailout away!”

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