Target Plunges 25%, What About Yesterday’s Big Retail Sales Blowout?

Advance Retail Sales data from commerce department, chart by Mish

Target Stock Sinks 25% on Earnings Miss, High Costs

The Wall Street Journal reports Target Stock Sinks 25% on Earnings Miss, High Costs

Target Corp shares tumbled after the retailer posted lower quarterly earnings and said it would absorb higher costs this year rather than raise its prices.

Sales at the Minneapolis-based retailer increased in the most recent quarter as shoppers spent more on food and groceries and even luggage as they prepared to travel again, but supply-chain costs and inflationary pressures cut into profits. Like Walmart Inc., its larger rival, Target reported quarterly earnings that missed Wall Street’s forecasts.

Target shares fell 25% to about $162 in Wednesday trading, putting the company on pace for its largest single-day percentage decrease since 1987, according to Dow Jones Market Data.

On Wednesday, the company said earnings for the April quarter were hurt by higher markdown rates and inventory impairments, and lower-than-expected sales in those discretionary categories.

Key Points

  • Higher markdowns
  • Inventory impairments
  • Lower than expected sales in discretionary items
  • Inability to raise prices 

Walmart Warning Signs

Bloomberg reports Walmart Flashes a Warning Sign to the Entire Consumer Economy

The world’s biggest retailer on Tuesday reported profit that fell short of Wall Street expectations and downgraded its outlook for full-year earnings per share from a mid-single digit increase to a 1% decline. Chief Executive Officer Doug McMillon said the bottom-line results were “unexpected” and reflect the “unusual” environment. Walmart shares tumbled more than 11% on Tuesday, the most in 35 years.

But higher staff costs, bloated inventories and more expensive fuel took their toll on profits. Each accounted for about a third of the shortfall.

Bloated inventories. Gee who warned about that? 

And if inventories are bloated, what does that mean about expected sales or already visible falling demand?

Not to Fear, Households in Good Shape

What a hoot. Yellen seems to be angling for my Hoot of the Day award. 

Meanwhile, back in the real world, let’s check in on millennials.

Prepare for Over Supply

Millennials Not the Second Coming of Boomers 

Danielle DiMartino Booth and Ivy Zelman provide the Tweet of the day.

Demographic analysis found that GROWTH of Boomers entering prime home buying years was ~4x today’s Millennials.”

Housing Starting to Falter

And as noted earlier today Single-Family Housing Starts to Shows Serious Cracks On Top of Negative Revisions

Question of the Day

What about advance retail sales?

That’s a good question. Yesterday, I reported Retail Sales Easily Beat Expectations, US Treasury Yields Jump in Response

I was shaking my head at those numbers yesterday. Retail sales rose 0.9 percent with the CPI up 0.3 percent for the month. Real sales of 0.6% is a big number.

But is it real?

Thought of the Day

  • April was a last big hurrah for consumers for unexpected and unexplainable reasons.
  • Alternatively, major revisions to April advance sales are coming.

Either way, recession is on the way, this year, not next.

This post originated at MishTalk.Com.

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48 Comments
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RunnerDan
RunnerDan
3 years ago
“Oversupply of homes? Well, how ’bout we allow more people into the country then? If they can’t pay the rent, get the taxpayer to foot the bill!” – Line from the Ruling Class playbook
prumbly
prumbly
3 years ago
Bloated inventories? What about the “shortages” narrative?
RunnerDan
RunnerDan
3 years ago
Reply to  prumbly
Shut up, you “baby”!
Carl_R
Carl_R
3 years ago
Bloated inventories are not a completely bad thing. With rising prices, they may have saved a bit. Now, if they don’t sell at all, and end up on clearance, that’s a problem.
Six000mileyear
Six000mileyear
3 years ago
Cisco laid an egg with its earning report after the market closed today. The markets in general look like a crash has started. Don’t try to catch a falling knife.
LawrenceBird
LawrenceBird
3 years ago
More hysteria. What were households spending on gasoline in 2007? Gas prices were about the same (perhaps even higher at times) but average MPG was lower so…OMG households were spending over $5000 per year on gasoline!
Just like hysteria over revolving credit that was $30B higher in 3/22 than 3/19, freaking out over Target quarterly earnings is silly. Their sales growth was 4% y/y while trying not to pass increases on. Households are planning for vacation travel says Target – a clear sign of impending doom.
OUdaveguy
OUdaveguy
3 years ago
Reply to  LawrenceBird
You make a great point. But my observation at my local Target two Sundays ago, was that their grocery store shelves were only about 50% stocked; hard to make sales numbers when their is nothing to buy. Deli, produce, and frozen foods were wiped out, and this was in a neighborhood surrounded by million dollar homes that Target would not want to have disappointed. “Logistics impairments” were cited in their disastrous sales numbers, if I recall correctly…..
Jojo
Jojo
3 years ago
Reply to  LawrenceBird
Gas prices here in the SF Bay Area were higher in 2008 than in 2007. On June 27, 2008 I paid $4.679/gal of premium gas at Costco, which was the highest price I had ever paid for gas.
However, that high price was eclipsed on March 21, 2022 when I paid $5.849/gal, again at Costco. Note that Costco gas prices are typically 35-50 cents/gal lower than the lowest local retail stations but many stations these days are $1/gal or more higher!
The problem with gas prices for any politician in office when the go up is that you are used to a total fill-up price and when that price doubles, well, it’s easy to see.
Christoball
Christoball
3 years ago
All the indexes had huge orderly declines today. This is telling.
Mish
Mish
3 years ago
Reply to  Christoball
Totally agree
selloff was orderly and so are credit markets
Carl_R
Carl_R
3 years ago
Reply to  Mish
Correct, this is typical bear market behavior. Many down days, a few sharp rallies that don’t last more than a few days. It’s just the inverse of bull market behavior. I had to laugh when Cramer called the end of the Bear Market, when, at that point, a Bear Market hadn’t even started. Now we have one, though.
Jojo
Jojo
3 years ago
Saw a target news release a couple of months back that they would be paying their retail employees up to $25/hr.
Actions always have consequences.
Zardoz
Zardoz
3 years ago
I’ll take responsibility. Something last month made me NEED a baritone guitar and absurdly loud amp stack bad enough to blow a week’s pay. Drove my monthly consumption figures up 500% at least. Guessing it’s satan urging my heathen soul to prepare to accompany the apocalypse, and that requires big deep and chunky power chords. Who knows what he’s putting the other heathens up to… someone should keep an eye on them.
bubblelife
bubblelife
3 years ago
Reply to  Zardoz
You’re a smart consumer. Rumor has it that Gibson and Fender will be raising prices again – 15%. I took the plunge and bought a Suhr.
RonJ
RonJ
3 years ago
Zero Hedge tweet: *WALENSKY: IN TALKS WITH FDA ON 4TH DOSES FOR ADULTS UNDER 50
CDC valiantly bucks market crash, issues Strong Buy reco for PFE, MRNA
Jojo
Jojo
3 years ago
Reply to  RonJ
I sent the following to CNN yesterday:
———
Please counsel your anchors to NOT “lead” the guest commentators toward the answers they want to hear.
I just listened to Rosemary Church do this to her guest MD Jorge Rodriquez as she bemoaned the [supposed] fact that 1 million people had died of Covid so far AND THEN proceeded to present the statement/question
“…THAT WITH THE CURRENT SURGE IN [COVID] CASES, HOW MANY MORE DEATHS MIGHT WE SEE IF PEOPLE DIDN’T GET ALL THEIR ELIGIBLE SHOTS, INCLUDING BOOSTERS AND DIDN’T RETURN TO WEARING MASKS IN PUBLIC PLACES?”
Huh? She just gave the doctor the answer she wanted to hear, which is a lot more. I would assume that If he wants to be invited back, it would be wise for the MD to confirm the answer she (and CNN?) were looking for. He of course did so.
Even if the one million death count is correct, it is a very small percentage of the total population of the USA (1/340, which works out to less than 1/2 of 1%).
RonJ
RonJ
3 years ago
“YELLEN: U.S. HOUSEHOLDS ARE IN GOOD SHAPE, WITH MONEY TO SPEND”
Zero Hedge: JP Morgan had raised its junior bankers’ pay for the second time in a 12
month period. 1st-year investment banking analysts are now set to make
$110,000, up from $100,000, The Business Times reported last month. 2nd-year analyst pay will also jump up to $125,000 and 3rd-year pay will rise to $135,000.”
Well, at least Wall Street bankers are in good shape, with money to spend. Those are Yellen’s kind of people.
Nuddernoitall
Nuddernoitall
3 years ago
Reply to  RonJ
Yellen is a card-carrying member of the Biden troupe. They spin yarns, dance and sing, utter word salad statements and as has been observed through the past two years –they never break ranks. Yes, Yellen has a role to play in the troupe. As an entertainer, nothing she says should be taken seriously.
Lisa_Hooker
Lisa_Hooker
3 years ago
Reply to  RonJ
$135,000 doesn’t buy much anymore. Maybe in 1980.
Jojo
Jojo
3 years ago
Reply to  RonJ
A local town in my area talks about their fiscal budget and offers some figures for the amounts they intend to budget for several open positions. This is where inflation comes from.
“Really what this means for us is more of a cash flow management issue and problem rather than a sustained deficit,” said Williams. “We’re in pretty good shape and our future looks pretty bright fiscally.”
As part of reinstated spending, the city plans to hire or reactivate several positions, among them a new Human Resources director at a cost of $246,800 annually, three maintenance workers for a combined $315,900, two new police deputies for a combined $450,000, five positions related to recreation for a combined $310,900 and three other positions in various fields for a combined $207,000.
MPO45
MPO45
3 years ago
Yup, its looking and feeling more like a recession every day. Now which one of these programs will congress pass to juice the economy again:
1. Cash for Clunkers II
2. $10k first time home buyer incentives.
3. A one time $3k child tax credit per kid that extends 3 or 4 times.
4. New rent moratoriums under the guise of covid.
5. All of the above.
If anyone bothered to read the quarterlies there is a theme: inflation, inflation, inflation. I don’t understand why Target opted to fall on their sword and absorb inflation costs, sure raising prices will hurt sales but Target is hurting either way. They *should* have raised prices, the faster and hotter prices can rise the more the fed will hike to cool. Let’s rip the bandaid and not pull it slowly millimeter by millimeter.
So is it still impossible for 7 rate hikes? Are we still questioning why we have faith in the fed hikes?
ohno
ohno
3 years ago
Reply to  MPO45
No one is getting my clunkers!!! I’ll keep my fully paid off guzzlers thank you.
Jojo
Jojo
3 years ago
Reply to  MPO45
When the only too you have is a hammer…
Fish1
Fish1
3 years ago
One inflationary force that I have not heard mentioned is Homeowner Insurance. I have several rental properties and my insurance company wants to increase the premiums to account for the most recent costs of construction. One home went from $2000/year $3800. A four-plex went from $2000 to $3000 etc. This being rationalized by the new reality of $300/sq ft construction costs as a base for standard construction. This inflation in costs will be felt by renters shortly.
Zardoz
Zardoz
3 years ago
Reply to  Fish1
Even if the risk doesn’t change, if insurance companies aren’t getting returns on their investments, the insuree is the revenue source they have left.
Lisa_Hooker
Lisa_Hooker
3 years ago
Reply to  Fish1
It’s happening now. My OER keeps ratcheting up every month. The SOB won’t give me an annual lease and forces me to month by month. I’d move, but since I own the place I’m stuck here.
PreCambrian
PreCambrian
3 years ago
Corporate profit margins were at decade highs. It is time for them to come down. Unfortunately now it doesn’t seem like any of the decline in margins will go to workers, only to increased goods cost.
Zardoz
Zardoz
3 years ago
Reply to  PreCambrian
Workers at other places make those goods… maybe they’ll get some of that?
Tony Bennett
Tony Bennett
3 years ago
I hope popeye took his own advice.
KidHorn
KidHorn
3 years ago
I work from home and only drive to sams club and home depot a few times a month. So I don’t use much gas. I got 3/4ths of a tank yesterday and it cost $75. I was shocked and I can easily afford it. I know gas prices have gone up, but it doesn’t hit you until you see the total after filling up. And diesel is worse. I’m surprised inflation isn’t higher.
LPCONGAS99
LPCONGAS99
3 years ago
Reply to  KidHorn
and Diesel may be rationed here in the Northeast if something doesnt change……….and does anyone see any positives in the short term?
Zardoz
Zardoz
3 years ago
Reply to  LPCONGAS99
People getting work to build electric trucks maybe.
LawrenceBird
LawrenceBird
3 years ago
Reply to  KidHorn
Were you shocked when you filled up in 2007? What about 2015? Did you car/truck get as good milage back then as now? Apologies in advance if your memory is very short or you were still in school.
OUdaveguy
OUdaveguy
3 years ago
Reply to  LawrenceBird
Valid point, but all this money going into higher fuel prices is going to seriously dent all economies and all consumers. Everyone has to have energy. Higher energy prices will absolutely keep getting passed on to the customer, whether the customer is a business or a person. That drag effect will manifest itself in all kinds of ways and both short and long term impacts.
Mish
Mish
3 years ago
Reply to  KidHorn
“I was shocked and I can easily afford it.”
Yellen will be pleased. ggg
prumbly
prumbly
3 years ago
Reply to  KidHorn
Glad to know you can easily afford it. I was genuinely worried about you.
Nuddernoitall
Nuddernoitall
3 years ago
Correct me if I am wrong, but were not some of those retail gains yesterday due to increased service segment numbers (i.e., dining, travel)? I thought I also read actual “stuff” sales were barely above flat. And, I know I’m a dollar late with this observation, but I thought the Home Depot quarterly yesterday was an outlier. (I am not surprised by the poor numbers from WMT, TGT, LOW and others.) The American consumer has a job, and some money, but after the inflationary bite –and importantly with no real relief in sight — the consumer is cautious to say the least.
From a stock perspective, TGT, LOW and COST are taking aggressive haircuts. And, they do have to fall further to be appealing especially in this environment. But, those companies along with WMT are joined at the hip with the American consumer. I think those companies will easily rise from the brush fire that’s in play. It may even be sooner than later.
Karlmarx
Karlmarx
3 years ago
Reply to  Nuddernoitall
Retail sales numbers just include restaurants and bars (which were up 2 percent on the month). So if Wendy’s priced their mini-burger up from $1.00 to $1.02 (and other restaurants did the same) you have a 2 percent increase in restaurant sales. I am seeing restaurants get rid of menus since they are increasing prices by the day in my town.
Nuddernoitall
Nuddernoitall
3 years ago
Reply to  Karlmarx
I get your point, but wouldn’t apparel and hard goods also show a “2%” or more increase also as retailers passed the increase on to the consumer? I didn’t see that in yesterday’s retail numbers. Maybe I missed it.
Karlmarx
Karlmarx
3 years ago
Reply to  Nuddernoitall
clothing stores up 0.8 percent
Tony Bennett
Tony Bennett
3 years ago
yesterday – walmart
today – target
stuff comes in 3s. Next??
KidHorn
KidHorn
3 years ago
Reply to  Tony Bennett
Has Kohls reported yet?
MPO45
MPO45
3 years ago
Reply to  Tony Bennett
Lowes has bad numbers.
Karlmarx
Karlmarx
3 years ago
CPI is not meaningful when it comes to retail sales. What matters are the price increases in stuff that people actually purchase at retail like eggs, and bacon, and gas.
What happens to the fake statistics on housing prices, or medical care prices, don’t matter – neither do service prices. Simply put, retail sales is up due to inflation and almost nothing else.
What is happening at Target (and at companies all over) is that profits and wages are currently taking the brunt of inflation. That is why it will continue to be relatively high even during a recession. We are surely entering a profits recession already. I dont expect to see the normal 2 million or so job losses in this recession because there are so darn many openings, but i do expect to see hits on profits and wages.
Mish
Mish
3 years ago
Reply to  Karlmarx
“CPI is not meaningful when it comes to retail sales. What matters are the price increases in stuff that people actually purchase at retail like eggs, and bacon, and gas.”
The CPI is used to measure real sales. So very useful. And the CPI has food and gas components, that I believe are at least in the ballpark.
Food charts here:
Karlmarx
Karlmarx
3 years ago
Reply to  Mish
you are correct – you need to convert retail sales to real retail sales using a price index but you cant simply say:
“Retail sales rose 0.9 percent with the CPI up 0.3 percent for the month. Real sales of 0.6% is a big number.”
for example say gas prices doubled in a month, but other prices stayed the same. CPI would rise by the share of gasoline in the CPI (if i recall about 8 or 9 percent). Retail sales would rise by the share of gasoline in retail sales. Since retail sales are by store type you have to bridge between products and store types (census only does this every 5 years and their data suck). This makes for a difficult exercise, but none the less, real retail sales are by no means up 0.6 percent.
Lisa_Hooker
Lisa_Hooker
3 years ago
Reply to  Mish
“…excluding food and energy.” Make your point then pick an index to fit.
OUdaveguy
OUdaveguy
3 years ago
Reply to  Karlmarx
Here in Colorado, my wife and I are seeing a massive divergence between the middle class people we know who were already on the ragged edge of financial solvency versus those with relatively large incomes. Teachers and admin folks here are being financially massacred by the Fed’s wealth transfer schemes; airline pilots and medical professionals are managing much better. I have to think we are close to a tipping point here where a lot of people in Colorado will be forced to move out to areas of the country with a lower cost of living.

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