The WSJ reports Amazon Prime Has More Than 100 Million Members.
Amazon, which has never disclosed the number of Prime members before, revealed the figure in Chief Executive Jeff Bezos’s closely followed annual letter to shareholders. The company said in late 2015 that it had “tens of millions” of Prime customers.
Numbers
- $9.72 billion: Amazon’s revenue last year earned directly from subscription services, including Prime
- $1,300: How much the average Amazon Prime shopper spends annually
- $700: How much the average Amazon Non-Prime shopper spends annually
The Prime numbers are global. Amazon added more Prime members in 2017 than any previous year.
Amazon offered Prime in Mexico, Singapore and the Netherlands in 2017.
Mike “Mish” Shedlock



In online buying I currently spot buy most all my purchases with some exception and rarely find Amazon as a vendor. The Amazon shopping site is a mess.
Amazon has made it their company mission to be in our face. Not only that the company has made it their policy to know when you are sleeping, to know when you’re awake, to know when you are bad or good through its ties with the CIA and NSA.
Recently Amazon seems to have increased the number of cross-company promotions that offer up Amazon Prime for free in an all gloves off effort to expand their customer base and weasel into the lives of those who have resisted its advances. The article below urges you to loudly just say NO!
http://brucewilds.blogspot.com/2017/11/to-amazon-loudly-just-say-no.html
AWS is longer a high margin business. It’s under considerable price pressure. If we had a functioning economy, this company would have never been able to grow without any sizable profits.
Bizarre. I spend more than the average Prime member every year, but see no value in Prime at all. I doubt I spend more than $15-20 a year in freight anyway, and have no use for the music or video. Of course, I’m buying stuff for my business, and I can place my orders weeks in advance, so have no particular reason to want fast delivery.
People always think of their retail delivery but they also have AWS. AWS is a very high margin business and they are the global leader in cloud services. I was reading where the US Gov is going to sign a contract for billions to use AWS. But yeah, I am no stock analyst, so I have no clue about their valuation and I’m sure they are likely overvalued like so many others. They also pretty much have a global monopoly on book selling.
Buying history is a concern. Also, it is just too easy to buy, which leads to unneeded staff. Takes discipline to skip or postpone purchases …
I’m a prime member. More than pays for itself and I get amazon video and music for free.