Big Retailers Try to Save Christmas by Chartering Ships

The Wall Street Journal reports Biggest U.S. Retailers Charter Private Cargo Ships to Sail Around Port Delays

Global supply-chain delays are so severe that some of the biggest U.S. retailers have resorted to an extreme—and expensive—tactic to try to stock shelves this holiday season: They are chartering their own cargo ships to import goods.

The chartered ships are smaller than those that companies like Maersk operate and move just a small slice of total imports, the executives said. Ships that can hold around 1,000 containers are on average nearly twice as expensive as the cost of moving cargo on a typical 20,000-container vessel, according to freight forwarders.

Shipbrokers said small vessels chartered for point-to-point voyages now earn around $140,000 a day, multiple times more than levels before the pandemic, when such sailings were rare because of the high cost. “They at least know that the inventory will arrive in time for the Christmas rush,” said Vicky Zervou, a sales manager at Athens-based freight forwarder Aritrans SA.

Chartering ships is a tactic that is out of financial reach for small retailers, giving large companies a potential advantage in the coming months.

At Dollar Tree Inc.regular shipping carriers are fulfilling around 60% of their contracted commitments with the discount retailer, Chief Executive Michael Witynski said in September. The 16,000-store company is securing dedicated space on chartered vessels for the first time

Port Bottlenecks

The advantage of smaller ships is more ports are able to handle the merchandise. 

Although many smaller ports are backed up, the congestion is not as big as at the larger ports.

Manufacturing and Service Disruptions 

The latest ISM Reports were interesting, not so much for the numbers, but for the observations. 

ISM Manufacturing Observations

  • “Business Survey Committee panelists reported that their companies and suppliers continue to deal with an unprecedented number of hurdles to meet increasing demand. 
  • All segments of the manufacturing economy are impacted by record-long raw materials lead times, continued shortages of critical materials, rising commodities prices and difficulties in transporting products.
  • Global pandemic-related issues — worker absenteeism, short-term shutdowns due to parts shortages, difficulties in filling open positions and overseas supply chain problems — continue to limit manufacturing growth potential.”

ISM Service Comments 

  • “Transportation bottlenecks are increasing, resulting in longer lead times and missed appointments.” [Accommodation & Food Services]
  • “Constraints on logistics from a cost and availability standpoint continue to be an issue.” [Construction]
  • “Lead times on electronics and computer chips have greatly increased. Outlook for higher education remains flat for most colleges, not including elite and Ivy League institutions.” [Educational Services]
  • “The semiconductor (shortage is) impacting server delivery. Alternate parts and engineering efforts are being used to create workaround solutions.” [Information]
  • “Both domestic and international logistics are increasing lead times about six weeks for ocean freight and two weeks for domestic freight.” [Management of Companies & Support Services]
  • “Inventories shrinking due to global shipping logistics being a seller’s/provider’s market, with primary focus on yield versus market expansion.” [Professional, Scientific & Technical Services]
  • “Demand far outweighs supply for goods and services.” [Transportation & Warehousing]
  • “We continue to deal with extended delivery lead times and high costs. Stress on the supply chain beginning to be reflected in the quality of products offered and delivered. Current buying strategy is to wait — except with equipment, as (price) increases are expected.” [Utilities]

L.O.L. Dolls Stuck in the Chain

Finally, please consider L.O.L. Dolls Are Stuck in the Supply Chain. John Baker Must Free Them Before Christmas.

A toy traffic jam is threatening to ruin Christmas. John Baker’s job is to save the day. Mr. Baker is the logistics boss at MGA Entertainment Inc., the company behind L.O.L. Surprise dolls, Little Tikes cars and other popular toys. His job is simple only in description: Retrieve the items in time for the holidays by overcoming a jammed-up global supply chain that is holding them hostage.

Mr. Baker had already faced weeks of warnings that Chinese factory owners were running out of storage space. If Mr. Baker couldn’t get the toys shipped out of Shenzhen soon, they would stop making any more. His boss, Issac Larian, founder and chief executive of MGA, issued near daily reminders: “Christmas is on December 25.”

“I feel like my team is down by five points with 10 seconds left on the clock,” Mr. Baker said. “We’re just running out of time.”

His supply-chain problem is testing leaders across America, from the makers of Nike sneakers to Ford pickup trucks to Whirlpool washing machines. “It’s more dramatic than what I can remember,” Walmart Inc. Chief Executive Doug McMillon said in September.

Truck transport shortages slowed the movement of toys from MGA’s warehouse in Hesperia to retailers. The company’s three-story facility, the size of 10 football fields, wasn’t big enough to hold all of the arriving toys. 

More than 200 trailers full of toys sat in a parking lot. Other containers were put on an access road. A few of them got parking tickets.

The extra costs, everything from warehouse space to higher freight rates, were adding up. MGA had to notify customers that prices would be going up. L.O.L. Dolls that cost $10 would sell for $12; larger dolls in the line would go up to $35 from $29.

The effort by big retailers to save Christmas despite major bottlenecks is on. Some of these efforts are more than a bit amusing, at least to bystanders. But that effort is expensive. 

Prices seem certain to rise and smaller merchants might not get key goods in time.

Assuming the goods show up on time, here’s the key question: Will shoppers even show up? 

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RunnrDan
RunnrDan
4 years ago
All these supply chain problems are just one more reason why we need top-down coordination of the entire world economy by experts.  Experts are key, you see!
thimk
thimk
4 years ago
> oh great, the monopolies increase market share 
>  Boeing converting passenger liners to CARGO planes
>  when this “expensive”  inventory  arrives there might not be much demand.   (stated in  Article also).
> Desantis ahead of the curve , spends 250 mill to expand Floridas port system 
 
KidHorn
KidHorn
4 years ago
I don’t notice shortages of anything I need. I have some cabinet doors that are late, but I don’t need them. They’re new doors replacing other new doors that were the wrong ones. Whenever they arrive is fine.
I sold an extra car no one wanted and got a lot more than I would have a year ago.
My kids just want cash or gift cards for Christmas and birthdays. I’ll have to package up a few things to open Christmas morning, otherwise it won’t be Christmas, but the particulars don’t matter.
Casual_Observer2020
Casual_Observer2020
4 years ago
With Amazon everyday is like Christmas. 
Christoball
Christoball
4 years ago
At this point only Jesus, Chuck Norris, or President Trump can save Christmas. All else is futile.
Six000mileyear
Six000mileyear
4 years ago
And another bubble is born. What will be the needle to pop it?
RonJ
RonJ
4 years ago
Will Dr. Fauci even allow Christmas? Thus far he has only given his pontifical blessing for Halloween trick or treating.
Bungalow Bill
Bungalow Bill
4 years ago
Speaking of Wal-Mart, don’t you love how they have nealy elimnated all their up-front workforce working the cashiers! I seriously am getting tired of waiting behind people in the seriously innefficient process of self-checkout. The expansion of these self-checkout aisles is obvious as most of the checkout area is now self-checkout. Wal-Mart can charter ships, but I will go somewhere that doesn’t expect me to do the work before I give them my money. You know–offer actual service. 
KidHorn
KidHorn
4 years ago
Reply to  Bungalow Bill
Oh boo hoo. I’m sure the $2 profit/week they’ll give up will be more than offset by cashier savings.
RunnrDan
RunnrDan
4 years ago
Reply to  Bungalow Bill
Yes, actually I do love the self-checkouts because they are a lot faster than waiting in line with a checker.  At least, that’s my experience 95% of the time.
Doug78
Doug78
4 years ago
We sent out all our Chrismas presents already. The last batch was recieved yesterday.
Maximus_Minimus
Maximus_Minimus
4 years ago
Reply to  Doug78
Are you sure, it wasn’t delayed shipment from last Christmas?
Doug78
Doug78
4 years ago
In stable, predictable times maximum profit comes from exploiting high effeciencies. In troubled times flexibility rules. 
Eddie_T
Eddie_T
4 years ago
In case you were wondering what’s hot this Christmas.
Bungalow Bill
Bungalow Bill
4 years ago
Reply to  Eddie_T
Slam-Dunk toy is back. I remember they also used to make a football player that actually kicked the ball when you pressed down on his helmet. 
Maximus_Minimus
Maximus_Minimus
4 years ago
Reply to  Eddie_T
Surprise, a lump of coal didn’t make the list this year.
ajc1970
ajc1970
4 years ago
Gee, I wonder if the reduced flow of goods and increased shipping expenses will have any impact on the price we pay once we see these items on the shelves…
Call_Me
Call_Me
4 years ago
Would be a shame to have mountains of fad toys arrive after their popularity wanes, just to see the unwanted plastic stuff get pushed from shelf to landfill so the next fad could take its place.
Given port backlogs, one would have to imagine that items still at the factory or waiting to be exported have already missed the boat, so to speak, to be on shelves for this year’s consumer frenzy.
Jojo
Jojo
4 years ago
Reply to  Call_Me
The unsold inventory will wind up in the dollar stores and deep discounters before it is landfilled.
Tony Bennett
Tony Bennett
4 years ago
 “Will shoppers even show up?”
</i> And if they do, what will be left in their wallet?
If gas / rent / food / etc continue to ramp …
Margins can be really squeezed if retailers pay higher price … and not many show.
WyattOil
WyattOil
4 years ago
Just put Amazon in charge, they seem to do well at data, logistics…
Jojo
Jojo
4 years ago
Reply to  WyattOil
Port workers and many truck drivers are heavily unionized.  I wonder how much, if any, this contributes to the slow work progress?
shamrock
shamrock
4 years ago
I was reading about the truck driver shortage this morning so I looked up what’s happening in the self driving truck industry.  Almost nothing.  Continues to be “2 years away”, same as the last 5 years.
Jojo
Jojo
4 years ago
Reply to  shamrock
I think that the Covid scamdemic sidelined a lot of company initiatives.  With people scattered about, working out of their homes, it must have been difficult to work on things like automation testing, which requires people driving the trucks and iteratively adjusting the software.
whirlaway
whirlaway
4 years ago
Reply to  Jojo
So, the driverless truck project ground to a halt because of shortage of… drivers?  Love it!

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