Here is the clip.
https://www.youtube.com/watch?v=SlbY1tGARUA
What’s MLK’s Message?
Is Racism Dead?
Tide Ad
In contrast, here is a Tide ad that is quite good.
https://www.youtube.com/watch?v=doP7xKdGOKs
Budweiser
Budweiser had a mediocre ad
https://www.youtube.com/watch?v=CxGUmtRLm5g
Pringles
I don’t think much of this one
https://www.youtube.com/watch?v=gk0nVMU76bc
Doritos
https://www.youtube.com/watch?v=4eKYR_iL5eU
I suspect that one went over well, but I abhor rap.
Alexa Loses Her Voice
That was another lame one.
The New York Times has Live Coverage of Ads if more are coming.
Mike “Mish” Shedlock
Halftime is nothing more than racial phobia on steroids. Corporations kneeling to Rap music and blackish xenophobia.
(C)rap music is an oxymoron.
https://www.mediaite.com/tv/twitter-roasts-dodge-ram-for-using-mlk-speech-to-sell-trucks-during-super-bowl/
Somebody in the advertising dept is going to be looking for a new job:
I’d always prefer a good high school or college marching band over the “extravaganza” halftime show from Hollywood. Hell, what if communities fielded marching bands in a competition to see who gets to perform at the halftime show? Much better than the lip-sync performances we usually have to ignore.
Good thing they label the can “water” otherwise we might not be able to tell the difference…
Sorry, low hanging fruit. I’ll be interested to see the ratings from this annual spectacle. My guess is we might have hit “peak football” last year, but I might just be out of touch.
@ipso_facto
That’s what you get in any society where government can transfer all resources to those it favors: Those most susceptible to fall for childish virtue signaling, or any other officially supported PC-ness, will be the only ones with any purchasing power left with which to buy anything.
Don’t tow the party line, and you’ll be regulated, litigated, “charged”, “found” and debased into purchasing power irrelevance. Under the pretense of “lack of skills.” Cheering for the party bosses and/or the “system,” being the only skill that matters, of course.
Corporations now spend millions of their stockholders’ money on ‘virtue signalling’ during the Super Bowl.
Dodge is a dead company walking. All they know how to do is make huge cars with huge engines. There’s a market for that, but it isn’t a big one.
Didn’t see any of the ads as i didn’t watch the game.
Just what you’d expect in a country full of morons.
And lets not forget the winter olympics are coming up. NBC4 must have lost close to $25m in ad revenue promoting that.
The halftime show is a complete joke. They have rehearsed fake fans scream and jump next to the stage while the real crowd is completely still and silent. JT tells everyone to turn on their cell phones, but in reality, they all have wristband lights.
They should book The Meat Puppets for next year’s.
Timberlake’s performance reminded me why I have not listened to new music since the early 1990s
Timberlake’s halftime show was truly horrible. I’d rather have watched the local high school marching band. Stunningly bad. On the upside I was happy to see Philly beat those perennial overachievers.
What about using Washington and Lincoln to sell mattresses on President’s Day? Frankly, I don’t need to be lectured on diversity by T-Mobile either. And why the all pervasive (c)rap music?
I deplore Dodge’s lack of ambition in hijacking worthy and serious messages to sell its products. Just because the original Sermon on the Mount was not recorded does not mean those words could not be pressed into service.
is it fair to assume that the king family had to license MLK voice for the dodge ad?
I hope Tide sales have a bump-up.
Maybe it’s just having seen a lot of good Super Bowl ads over the years, but when viewing previews last night, it was amazing how many I stopped mid-way because they were so bad. Never done that before, even for the worst. There are botched ads all the time, sure, but … yikes. One after the other? For the Super Bowl?!? Hmmm. Consider how many cars have lately gone to an extreme ugly look. Is this some kind of general design/artistic trend?
“I suspect that one went over well, but I abhor rap.” Yeah they don’t even spell it correctly, they leave off the “C”. A local classic rock station here said that since their listeners are not interested in the Justa Limberdick half time show, they could tune in to the radio station for a half time special with good music.
Alexa ad is really nice.
MLK selling Dodge RAM? Bad taste is understatement. Quite offending, imho. How could it possibly help sales?