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Retail Sales Unexpectedly Flop in December, Down 1.9 Percent

Unexpected Flop   

The Bloomberg Econoday consensus was for December retail sales to be flat from November, in a range of -0.6% to +0.7%.

Economists missed the mark by a mile as the Census Data shows sales fell 1.9%.

Adding insult to injury, the Census Department revised November to the downside.

Negative Revisions to November

  • Total retail sales went from +0.3% to +0.2%. 
  • Excluding vehicles, sales went from +0.3% to +0.1% 
  • Excluding vehicles and gas, sales went negative in November as well, from +0.2% to -0.1%.

Advance Sales 

Advance estimates of U.S. retail and food services sales for December 2021, adjusted for seasonal variation and holiday and trading-day differences, but not for price changes, were $626.8 billion, a decrease of 1.9 percent from the previous month, but 16.9 percent above December 2020. 

Total sales for the 12 months of 2021 were up 19.3 percent from 2020. 

It’s not how the year went that matters, but rather where we are headed. The economy is slowing just as the Fed is about to hike.

Advance Retail Sales Detail 

The above chart clearly shows three rounds of fiscal stimulus, one under Trump in April of 2020 and two under Biden early in 2021.

Those stimulus checks padded spending but the stimulus has now worn off. Holiday sales were a flop, even nonstore retailers, down 8.7% in December.

 That category includes Amazon. 

Fed is Always Late 

The Fed is always late to hike, blows bubbles in the process, then chases its own tail. 

Tale rather than tail is arguably more accurate. The Fed believes what it wants to believe rather than the data at hand. 

How Many Rate Hike Are Coming?

The above chart shows Fed rate hike projections looking ahead. 

Previous dot plot projections pre-pandemic shows one participant predicted a 4.75% Fed Funds rate for 2020!

On December 15, 2021 I penned The Fed Expects 6 Rate Hikes By End of 2023 – I Don’t and You Shouldn’t Either

Clown Acts

In today’s clown act, five FOMC participants actually believe that in 2024 the Fed will hike all the way to 2.75% to 3.25%. 

I am confident there will be another recession by 2024.

Admittedly, I am typically a early in my recession calls. But these clowns never see them and Ben Bernanke denied a major one we were already in.

The only faith anyone should have in these Dot Plots is they will be amazingly wrong.

Real and Unreal Inflation: Workers Lost Money 9 out of 12 Months in 2021

One more point on retail sales. They are not adjusted for inflation. Real, inflation-adjusted spending was even lower.

Meanwhile, Workers Lost Money 9 out of 12 Months in 2021 thanks to the bubbles the Fed blew in trying to stimulate inflation. 

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29 Comments
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Oldest Most Voted
thimk
thimk
4 years ago
amazon  offered me free prime for a month starting 01/01/2022.   I ordered at least 10 items from bike parts to clothes to lamp fixtures – no shortages .    I spy in my little eye a huge inventory glut . warehouse space will be at a premium .
Jackula
Jackula
4 years ago
Ouch!!! However with the CCP’s approach to Covid major additional supply chain disruptions are in the cards. While transitory the way we used to calculate inflation in the 70’s it’s running more like 15%, well beyond what Volker dealt with. The FED has a very real risk of creating a viscious whipsaw.
1-shot
1-shot
4 years ago
I agree 100% that we will have a recession by 2024 regardless of what the FED does.
Either the stimulus will wear off or spending will just slow down on its own. If it doesn’t, the FED will have to slam on the brakes, spending will hit a wall and we’ll have a recession. 
Eddie_T
Eddie_T
4 years ago
OT, jut got my friend Dan’s new book in which he offers a fairly blistering critique of the Fed and he does the money trail with regards to exactly how the money was being created for the QE changes to the Fed balance sheet……and a lot more. All you Fed critics in the house should read this one…including you Mish. I would send you as a copy as a gift if you’d read it and share your thoughts. Would also like my other bond-savvy friends and retired banker types to weigh in. I read about the 1st 75 pages last night, expect to finish it after work today.
Doug78
Doug78
4 years ago
Reply to  Eddie_T
How do you see real estate and rents in the near future Eddie?
Eddie_T
Eddie_T
4 years ago
Reply to  Doug78
I don’t see rents falling. I had one vacancy over Christmas, which is a notoriously bad time to rent anything. COVID is kicking butt here now but I got the house rented through a short term rental agency at premium rent for two months…..and my manager says most of the time the tenants end up staying and going month to month. I have no other vacancies. All units are rented at all time high rents.
I continue to get cold calls daily from investors with cash offers on my places. Residential RE prices for existing home sales turned up in December (which is also not expected) and now appear to be getting ready to go much higher. Obviously this market is a hot market.
Doug78
Doug78
4 years ago
Reply to  Eddie_T
They are renting only by the month? Is that normal behavior? Thanks Eddie for the insights!
Eddie_T
Eddie_T
4 years ago
Reply to  Doug78
Here we have some agencies here that specialize in short term rentals. There is a lot of demand for that and it pays much higher rent, usually, but with more vacancies. The short term agency contacted my manager looking for a place for a client, and we had been having some trouble getting high quality applicants….had turned down a couple….we want good credit…and a 3rd backed out after we wouldn’t make certain lease changes they wanted. It’s a relatively expensive house (now worth nearly 500K) so it’s harder to rent than the lower end units. It rents for a little over $2k a month if my memory serves.
Doug78
Doug78
4 years ago
Reply to  Eddie_T
Much obliged.
1-shot
1-shot
4 years ago
Reply to  Doug78
I’m involved in almost every aspect of real estate from developing to building to brokering, owning and managing.  Rents are DEFINITELY not going down in neutral and inbound migration cities and states. Not sure about outbound cities like SF, NY etc. but even if they do drop, it shouldn’t be substantial or for long. NY rents are already headed back up after COVID.
As for prices, until interest rates move SUBSTANTIALLY higher (5-6% mortgage rates), prices will continue to move higher. Inventory is just too low and builders are years behind ever catching up. Also, some of the countries biggest builders are now developing entire build to rent single family home communities, which will take labor and resources away from the single family homes build to sell, market.
Substantially higher rates will do two things. First they’ll price some marginal buyers out of the market – meaning more renters and higher rents. Second, for all those homeowners with variable rate mortgages (and there are a lot of them) who’ve been enjoying low and falling home payments since 2008, life is about to change.  Payments will be going up and higher mortgage payments will force some to sell, but they should have plenty of equity to do so.  They also have the option to refinance to fixed rates.  Everyone’s situation is unique but I’m not selling yet, especially since we’ll be needing a strong hedge against inflation, which real estate is.
 
Doug78
Doug78
4 years ago
Reply to  1-shot
Thanks.
goldguy
goldguy
4 years ago
The ONLY way to slow this inflation is to SHOCK the market by imposing at least 50 basis point increase at a time.  Anything less and we are doomed for future inflation to last many years to come.
KidHorn
KidHorn
4 years ago
Reply to  goldguy
Only if it causes a stock market crash. They have a way of encouraging people to slow spending.
goldguy
goldguy
4 years ago
Reply to  KidHorn
Should not matter, uncontrolled inflation is MUCH worse than a stock market crash…not even close.
KidHorn
KidHorn
4 years ago
Reply to  goldguy
If the FED raised rates high enough to fight inflation, a stock market crash would occur along the way. Near 100% guaranteed.
Scooot
Scooot
4 years ago
Reply to  goldguy
Might be wrong but I can’t see them doing that, they’re all for forward guidance, not surprising the markets.
goldguy
goldguy
4 years ago
Reply to  Scooot
Yes, that is the problem, Powell is weak…or should I say woke?
Doug78
Doug78
4 years ago
I think I will batten down the hatches. 
Tony Bennett
Tony Bennett
4 years ago
Another burden on deck for the consumer is tax refunds.  IRS earlier this week said refunds will be delayed due to budget cuts among other things.
RonJ
RonJ
4 years ago
ZH: “Biden Nominates Sarah Bloom Raskin, Philip Jefferson and Lisa Cook To Fed Board”
Will that change the dot plots?
KidHorn
KidHorn
4 years ago
Reply to  RonJ
Doubt it. Not sure any of them will make it through the nomination process. Republicans and many democrats won’t vote for people if they feel they were selected solely because of their demographics.
TechLover1
TechLover1
4 years ago
I closely follow prices in the services industry and I am shocked at the price increases that I see from my competitors.
I am seeing 15% increase this Jan as they repriced their services last week (they usually change prices once a year). Some of my service providers have increased prices by 20% this month.
Consumers are accepting of the price increases for now. I increased prices by 5-10% depending on service. I may need to reprice to match competition so I can pay my employees and not lose them. That is way more important to my business currently. Consumers have no place to go to for lower prices but employees have a hot market to switch and make more money right now.
This dynamic if it takes hold will accelerate the price increases dramatically. Eventually, this will of course lead to a recession but that may be destiny anyway. Most businesses will have to adapt to this dynamic in the present moment to avoid closure because of loss of employees.

I am waiting to see Jan CPI report which comes out early Feb.

Scooot
Scooot
4 years ago
Reply to  TechLover1

and a 25bp hike won’t change anything. The Fed is still hoping the price rises themselves will slow demand. However you’ve answered that because you and everyone else will be struggling to keep employees unless they react to workers demands for inflation matching pay (or more). 

Scooot
Scooot
4 years ago
Treasury yields up today at the moment despite this. It looks like the bond market is currently only concerned about hikes and inflation. 
FooFooFed
FooFooFed
4 years ago
Slowing economy, hiking rates into it, inventory stockpiles, sales low, Fed tighten. Stimmy checks to follow. Well done Powell!
Fed mandate is only to make everything worse. And for that they have succeeded!
KidHorn
KidHorn
4 years ago
My guess what happens is the FED hikes 1 or 2 times. Meanwhile the employment to population ratio goes back towards trend. People who are currently sick, go back to work. No more gov’t stimulus. Causing annual inflation rate to drop down to around 3%. The FED and the Biden administration claim victory over inflation and stop rate hikes. Democrats hope this happens before the elections in November.
Roadrunner12
Roadrunner12
4 years ago
Reply to  KidHorn
 “The FED and the Biden administration claim victory over inflation and stop rate hikes.”
Oil prices look to stay high over the summer and could possibly see further increases. I believe the US will sometime in the near future face the same energy crisis that other countries are experiencing due to peak energy plus climate change policies have pulled that forward. Is this the start of the energy crisis that I see coming?

“Ominous Message

The U.S. typically builds its supplies of gasoline from November through February. Then, they’re drawn back down in spring and the summer driving season.

This year, inventories are starting off well below the seasonal norm and there are signs that work on oil refineries could slow the buildup of stockpiles. ExxonMobil Corp.’s Baytown oil refinery, the fourth largest in the U.S., has suffered a fire and this spring’s refinery maintenance season is set to be heavy. Demand, meanwhile, has been trending above normal. Supplies are also low in Europe — one of the country’s biggest suppliers.”

“NEW YORK, Jan 13 (Reuters) – Two months after U.S. President Joe Biden announced an unprecedented effort among major oil consuming economies to work together to bring down rising fuel prices, prices are again approaching multi-year highs. And Biden has few options to stop the rally.”
Tony Bennett
Tony Bennett
4 years ago
Business inventories (November) expected +1.1% … actual +1.3%.
Latest real wages (weekly) down 2% year over year … inventories growing … brick wall coming into focus …
Tony Bennett
Tony Bennett
4 years ago
“Adding insult to injury, the Census Department revised November to the downside.”
Consensus for November was +0.8% … came in at +0.3% … revised +0.2%.
Underscores point that MSM constant banging  (since Labor Day) “better buy now or it won’t be there later” drum drove people to shop early.  Never mind that bullz thought evidence of everything hunky dory.
  

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