Tesla’s Profit Margins Take a Huge Plunge and It’s Not Over Yet

Bloomberg comments Musk’s Price War Leaves Tesla With Self-Inflicted Wounds

A combination of price cuts and ho-hum sales figures so far this year have centered the ever lively debate about Elon Musk’s EV juggernaut on one question: Where will automotive gross margins pan out? To give you a sense of the answer, Tesla decided to change its format and drop that number from the report. But I calculated it here. [See lead chart]

Despite the price cuts, deliveries increased just 4.5% compared to the prior quarter and sales of the premium priced Models S and X collapsed.

Deliveries are up almost 37%, year over year, which is more encouraging. However, that wasn’t fast enough to match production, which is up 44%. Far from being supply constrained, Tesla has now notched up four quarters in a row producing more vehicles than it delivered, almost 78,000 cumulatively. The resulting swollen inventory has reversed Tesla’s favorable cash conversion cycle.

Self-Inflicted Wounds?

Bloomberg called the wounds self-inflicted, but that’s not entirely true. To get Biden’s Inflation Reduction Act energy credits, Musk had to cut the price on Teslas.

Yet, sales are skidding despite the price cuts.

The economy is weakening and there is more competition in the EV space coming up. Those are not self-inflicted wounds.

Whether self-inflicted or not, Tesla’s market cap is down 50 percent from the peak and its forward PE is a lofty 51. And forward PEs don’t always pan out.

Looking ahead, Tesla has more problems. For instance, what’s it supposed to do with 78,000 excess cars as the economy careens into recession? 

Also, buyers of Tesla’s two most-popular models were eligible for a $7,500 federal tax credit. New, stricter requirements just went into place.

Unlike the 2020 pandemic, this recession is likely to be long and shallow, with the Fed unwilling to slash interest rates to goose the economy.

If the Fed does pivot, it will be because the economy is in a much deeper recession than I envision.

Neither way will be good for consumer sales or corporate profits. 

Biden Struggles to Convince People to Buy EVs

Meanwhile, please note that despite subsidies, Biden Struggles to Convince People to Buy EVs, Only 12 Percent Seriously Considering

Also note Fed Minutes Now Predict a Recession This Year Along With Higher Unemployment

This post originated at MishTalk.Com

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omera
omera
2 years ago
There is a lot to say, but there is one obvious problem with Tesla: their cars have been expensive before tax credits ran out and still expensive after qualified tax credits (large profit margins??). At some point they were going to run out number of people who can afford them and they are almost there now in the US and Europe. Europe has more (way cheaper) options on EVs than the US so it will get though there too. In China competition is though for them even more. Unless they find ways to lower their expenses (battery factories one factor in that) to pass the savings, they seemed to have reached most of the wallets willing to drive a Tesla. Now even more rocky road is ahead for Elon Musk.
KidHorn
KidHorn
2 years ago
Reply to  omera
Tesla’s are no longer much more expensive than other cars. You can buy a standard model Y SUV for around $50k. Factor in the 7.5k rebate and it’s 42.5k. That’s not a lot for a SUV compared to others.
If you want to compare EVs in general. The model 3 can be had for around 40k. If you buy say a similarly equipped chevy bolt, it will cost about the same after dealer markups of 5k. Both will get the rebate, so they cancel out.
Their prices are also competitive in China and Europe. They’re the 2nd biggest EV seller in China and 1st in Europe.
Thetenyear
Thetenyear
2 years ago
If Tesla is taking a bath the entire auto industry is in deep trouble, particularly US companies. It is very difficult to manage inventory with just ICE vehicles. When you throw EV’s into the mix the job is exponentially harder, especially for non-shared components. Rebates that come and go and political mandates that won’t last beyond Biden’s presidency add another level of complexity to the planning process. US based companies are in such trouble that more rebates and bail outs will be needed.
Besides nobody wants to buy EV’s until their reliability and convenience matches that of ICE vehicles.
StukiMoi
StukiMoi
2 years ago
Reply to  Thetenyear
the entire X industry is in deep trouble, particularly US companies. For near any X.
Having to fund rockstar lifestyles for everything from ambulance chasers to shack “owners” to “activists”, lobbyists and ever growing armies of “Wall Street” deadweights; none of whom have ever produced one lick value nor ever will; renders ALL industry pretty darned uncompetitive.
Exceptions being shale oil and gas. And armaments. Which is why “we”, like same-predicament Russia, is by now solely in the business of instability and war and ever less else.
KidHorn
KidHorn
2 years ago
Reply to  Thetenyear
Every major car company outside of Tesla and the EV makers in China are in serious trouble, They’re years behind the others in making EVs and they’re all heavily in debt.
Nuddernoitall
Nuddernoitall
2 years ago
I associate Bloomberg with “activism journalism” and an experienced purveyor of “hit pieces.”
I associate Tesla with “leader in its class” by a wide wide margin.
From an investing standpoint, I will wait for Tesla’s share price to drop further and then I’ll buy, and buy quite happily.
Christoball
Christoball
2 years ago
Too many Rocket Scientists, not enough Astronauts.
Doug78
Doug78
2 years ago
Reply to  Christoball
Why do you think there are not enough astronauts? It is easy to recruit more.
StukiMoi
StukiMoi
2 years ago
Reply to  Christoball
And more importantly, no NASA at all with any mission which remotely makes sense…..
A bunch of college kids playing office with stolen funds. To the silly drumbeat of a sad conquetry of hucksters and naifs. All dependent on The Wizard of Hype to send ever greater piles of Fed loot their way, in order to keep the party going.
Jack
Jack
2 years ago
Reply to  Christoball
Not enough rocket scientists.
Lots of potential astronauts – astronauts are glorified truck drivers, just like airplane pilots are glorified bus drivers.
TheWindowCleaner
TheWindowCleaner
2 years ago
A 50% Discount/Rebate policy at retail sale and a 50% debt jubilee at loan signing would make Elon Musk the wealthiest man in the solar system. Paradigm changes, too simple for the intellectual vanities of the erudite and the orthodox…too earth shatteringly beneficial not to be that rarest of phenomena.
Captain Ahab
Captain Ahab
2 years ago
Please see Mish’s chart that shows the gross margin on Tesla automotive, currently around 20%.
Next, find yourself a textbook on finance/accounting and look up “gross margin”
Compare Tesla’s gross margin to your proposal and ask how does Musk benefit from your proposal.
Finally, follow the scarecow to OZ and get a brain.
Billy
Billy
2 years ago
Sorry but I like Venture Capitalist’s article named “Charted: Tesla’s Unrivaled Profit Margins”
I feel Elon’s biggest problem is the ignorant public repeating lies and propaganda.
Zardoz
Zardoz
2 years ago
Reply to  Billy
Elons biggest problem is thirst for attention
Billy
Billy
2 years ago
Reply to  Zardoz
I think that’s an easy trap for people who are as successful as him where everyone around him creates an atmosphere of fame.
Jack
Jack
2 years ago
Reply to  Billy
Elon’s biggest problem is Elon repeating lies and propaganda.
KidHorn
KidHorn
2 years ago
Where are the 78,000 excess cars? Been shopping for a model Y and there are like 15 within 200 miles of me. If you order, you have to wait 2 months.
So far, the model Y is be the best selling car this year. And they’re all eligible for the full $7,500 credit.
They made over $2b in the qtr. While everyone else in the US is losing money making EVs.
They’re clearly in a lot of trouble.
Maximus_Minimus
Maximus_Minimus
2 years ago
Reply to  KidHorn
It is Tesla bleeding others into oblivion, but Bloomberg doesn’t like the new Twitter competition.
Doug78
Doug78
2 years ago
Tesla’s margins are still much better than the other car companies. Most of them are either still losing money or at breakeven for their electric cars so if they have to compete on price, and they do, they will now lose money on every car they produce and sell. Musk still has the margin and volume advantage and will still make money in a bad economy where the legacy manufacturers will be in the red, some deeply so. I am not at all worried about the company but that doesn’t mean I would recommend buying the stock. It is still pricey and the market sucks. There will be time.
Liked the takeoff today and even if the second stage didn’t separate it is still a very big success. You see the difference between a private company and a government agency in space. One can learn by blowing up rockets because it’s his money and the other doesn’t dare do that because they can’t assume the same risk.
Jack
Jack
2 years ago
Reply to  Doug78
You do not see Boeing or Airbus blowing up airplanes and calling it a success.
Doug78
Doug78
2 years ago
Reply to  Jack
Ignorance personified. Pick up a book on the history of aviation and read it. Then come back to discuss.
shamrock
shamrock
2 years ago
I wonder how much his recent political jackassery has affected demand from 80% of his customer base.
RunnerDan
RunnerDan
2 years ago
Reply to  shamrock
The dude’s hilarious! “Twitter is not that hard to run unless it’s operating as a Lefty government censorship arm…” or something like that. So true!
KidHorn
KidHorn
2 years ago
Reply to  shamrock
None. They account for about 60% of US EV sales.
Doug78
Doug78
2 years ago
Reply to  shamrock
Tesla’s sales figures shows it has not hurt demand and may even have enhanced it by bringing in new categories of clients unlike Budweiser’s experiment.
HippyDippy
HippyDippy
2 years ago
I’ve actually admired Musk for a lot of reasons. Actually, a few. One: He will find a way to make things happen. At one point, he was building his cars outside as he lacked the production capability to keep up with demand. He was mocked for it, but he “got ‘er done”. That bulldog tenacity is his biggest asset. And the other reason has slipped my mind. I think I need another coffee at our local cafe.
RunnerDan
RunnerDan
2 years ago
Reply to  HippyDippy
Slipped your mind? Happy 4-20!
HippyDippy
HippyDippy
2 years ago
Reply to  RunnerDan
And it is a happy 4/20. Just none of that state sanctified stuff. Black Markets Matter!
TexasTim65
TexasTim65
2 years ago
Reply to  HippyDippy
State stuff is better than you think. At least here in Florida and that comes from some several people who’ve used, grown and dealt for decades.

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